Will Rust

Dropped out of school aged 9, ditched education at 15, fired by McDonalds a year later. If failure is the route to success, Will Rust got off to a good start.

Swapping burgers and delinquency for typography and art direction (on his Dad’s advice), from the age of 17 he spent many years hopping from agency to agency until Ogilvy seemed like the place to be.

Since his first ECD position, every agency he has led has topped their national creative rankings, winning Agency of the Year titles across the board. He also helped make Ogilvy Ukraine the “Most effective agency in Europe” according to the 2012 Effie global index.

He has won creative awards in every discipline at every major award show including D&AD (Nomination), Cannes (Gold), Clio (Gold), Red Dot (Gold) & the OneShow (Gold).

He believes strongly that creative people have to think like children in order to succeed.

And if you don’t agree then you’re a big smelly elephant.