Clothing & textiles - "Zeeman sneaker"

Persuade Hertogenbosch, Netherlands

Awards

8813

Brand: Clothing & textiles
Country: Netherlands

Advertiser: Zeeman

Title	Zeeman sneaker
Brief	Why are some sneakers so expensive? To find out, Zeeman developed two designs.The first: the sleek Hybrid Z. Limited edition, exclusive packaging, marketing via social media and influencers. Available exclusively via an auction and in two pop-up stores in Amsterdam and Antwerp. The price: €200. The second: the Basic Z. Made the Zeeman way: a basic design, large production volume, no expensive packaging, for sale in Zeeman stores and the webshop. The price: €12.99. The website explains the difference. Contemporary clothing doesn't have to cost a fortune. Zeeman: it can be that simple.
Agency	Persuade
Campaign	Zeeman sneaker
Advertiser	Zeeman
Brand	Clothing & textiles
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Case Study
Web designer	DEPT®
Strategy Director	M....el Ri.....wer Subscribers Only
Art Director	S...an Ke.....ar Subscribers Only
Copywriter	W...er Kra......ger Subscribers Only
Designer	Y..i ..n P...el Subscribers Only
Shoe design	L..e G..l Subscribers Only
Project Manager	L...a ..n ..r V...en Subscribers Only
Social Media Manager	N...ke V....nt Subscribers Only
Online Production	S...ia Te.....en Subscribers Only
Media Strategist	F..i H....en Subscribers Only
Photographer	H..s Pi....se Subscribers Only
Animation	S...io M...k Subscribers Only
PR Agency	W..h l..e N..s Subscribers Only
PR Agency	Ga....oo Subscribers Only
Pop up store	C...T Subscribers Only