About me
10+ years of experience in the creative industry, developing award winning campaigns for leading automotive and FMCG brands in key world markets.
Strong emphasis on integrated storytelling, experience driven advertising and digital UX platforms.
Led multi-disciplinary and multi-national teams from strategy and concept development through to digital and traditional implementation - winning multiple 1Million+ revenue accounts along the way.
Core member of new business units throughout career.
Clients: Lidl, Volkswagen Germany, Volkswagen China, BMW China, MINI China, MINI Japan, Bosch, Gore-Tex, Jaguar, Nike, Fiji Tourism, Google, Audi, Fendi, GNC, Taobao
Sector Experience
My Work
SEE ALL WORKCheong-sam (Qi Pao)
- BRAND:
- Volkswagen
- AGENCY:
- DMG
Two Cars
- BRAND:
- Volkswagen
- AGENCY:
- DMG
Two Chairs
- BRAND:
- Volkswagen
- AGENCY:
- DMG
Positions
Lidl, Volkswagen Deutschland, Vattenfall, Jules Mumm
New Business
New Business
Associate Creative Director
Beijing, China
January 2013 - December 2014 (1 year 11 months)
Created digital, social, POS and event based brand experiences for BMW, Bosch, MINI, GORE-TEX, HNA Group, Rolls Royce and Amazon.
Accounts won: GORE-TEX, HNA and Bosch.
Accounts won: GORE-TEX, HNA and Bosch.
Teacher
Miami Ad School Greenhouse Beijing
January 2011 - December 2012 (1 year 11 months)
Created omni-channel brand experiences across digital, social, television, print and event platforms for the entire range of Volkswagen China as well as promotion campaigns for blockbusters such as Twilight, Resident Evil and Looper.
Accounts won: Tourism Fiji, GNC, Market Launch Campaigns for Volkswagen CC, VW New Sagitar (x2), VW New Bora and VW Golf.
Accounts won: Tourism Fiji, GNC, Market Launch Campaigns for Volkswagen CC, VW New Sagitar (x2), VW New Bora and VW Golf.
Created brand experiences across digital, print and event platforms for ViCO Volkswagen, Besturn, Mingsheng Bank, Audi, Fendi and Mercedes.
Education
Abitur / High School Diploma - Cum Laude Field Of Study German/English Lit.
2002 - 2005 (3 years)
