| Title | SickKids Airbnb |
| Brief | SickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to truly experience the dire surroundings: spend a night there. Welcome to SickKids Airbnb. Using interviews with families, doctors and nurses, the agency created an authentic re-enactment to immerse guests in the experience. The listing went live on Airbnb, to be booked for a night like any other rental. |
| Agency | No Fixed Address |
| Campaign | SickKids Airbnb |
| Advertiser | SickKids Foundation |
| Brand | SickKids Foundation |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Ambient |
| Editorial Offline | Rooster Post Production |
| VFX & Color | Alter Ego |
| Agency | .o F...d A....ss Subscribers Only |
| Chief Creative Officer | D..e Fe....co Subscribers Only |
| Chief Creative Officer | J..h B..d Subscribers Only |
| Associate Creative Director | J...s L...e Subscribers Only |
| Copywriter | D...n W...an Subscribers Only |
| Art Director | L..n P...la Subscribers Only |
| PR manager | E..n B....ng Subscribers Only |
| PR | Ma.....ie B...ie Subscribers Only |
| PR | J....ca Ho....dt Subscribers Only |
| PR | N...i W..g Subscribers Only |
| Media Agency | ..D T....to Subscribers Only |
| Production Company | ..I M...A I... Subscribers Only |
| Director / Producer | W..l De....er Subscribers Only |
| Director of Photography (DOP) | Ch.....an B...z Subscribers Only |
| Technical Director | N..k Ma.....li Subscribers Only |
| Editor | C...n M....ck Subscribers Only |
| Junior Editor | S...e P....on Subscribers Only |
| Producer | A...na H...th Subscribers Only |
| Colorist | E..c W...p Subscribers Only |
| Color Assist | J...h V....ri Subscribers Only |
| VFX Artist | H..i G..e Subscribers Only |
| VFX Producer | S....er B..t Subscribers Only |
| Sound Production | S...RX Subscribers Only |
| Sound Designer | D...er T...l Subscribers Only |
| XM House | ..M Subscribers Only |
| XM Producer | N...le ... J..n Subscribers Only |
| XM Supervisor | D...an W...ht Subscribers Only |
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