Title | Eye-catching Cat in editorial environment (German) |
Brief | In August 2023, Donald Trump became the first ex-president in US history to be officially impeached – in several cases. The resulting media hype was used to promote the message: animal rights deserve as much attention as Donald Trump. The ad with the eye-catching cat was placed in several newspapers and magazines in the matching editorial environment. |
Agency |
Ruf Lanz Werbeagentur
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Campaign |
Animal rights deserve as much attention as Donald Trump
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Advertiser |
Foundation Tier im Recht
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Brand |
Tier im Recht
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