BFU (Swiss Council for Accident Prevention) - "Always stop before texting"

Ruf Lanz Werbeagentur Zürich, Switzerland

1153

Title	Always stop before texting
Brief	The brief:Distracted driving causes most car accidents in Switzerland, resulting in 1100 serious injuries and 60 deaths per year. That's why the Swiss Council for Accident Prevention (BFU) launched a nationwide prevention campaign.The solution:Eye-catching parking spaces remind drivers: always stop before doing distracting activities. Each parking space represents a distraction that is especially dangerous: from using social media to texting sms to eating while driving.The media:7,000 street posters along main roads all over Switzerland and big billboards around highway restaurants, gas stations and e-charging stations.
Agency	Ruf Lanz Werbeagentur
Campaign	Parking Spaces
Advertiser	BFU (Swiss Council for Accident Prevention)
Brand	BFU (Swiss Council for Accident Prevention)
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Media Type	Print
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