| Title | The Green search |
| Brief | We wanted to create a solution that could fulfill a two-fold purpose: To spark a nationwide debate about the implication of the renewable transition if everybody had a NIMBY mindset and simultaneously activate the silent majority that wanted more wind turbines.“The Green Search” became an immersive, integrated campaign that invited all Danes to show their support for wind energy in their local area. On social media, people could voice their support, and on a website, Danes could submit exact locations where they would like to see more wind turbines, while people with a mobile AR filter could experiment with how a wind turbine would look in a specific landscape.The campaign showed the heart of the problem and the complex challenges Denmark and Andel faced in developing sustainable energy. This resulted in the campaign line, “It’s hard to reach a green future if we won’t make space for it.” |
| Agency |
Robert/Boisen & Like-minded A/S
|
| Campaign |
The Green Search
|
| Advertiser |
Andel
|
| Brand |
Andel
|
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