FOMO Forever - "FOMO Forever"

Robert/Boisen & Like-minded A/S

Robert/Boisen & Like-minded A/S København, Denmark

1183

Title	FOMO Forever
Brief	More than half (54%) of all Danish youngsters can relate to having missed out on experiences they wanted to be part of due to excessive alcohol consumption. Health consequences of heavy alcohol consumption like cancer might seem distant and irrelevant to young people, but the feeling of FOMO (the fear of missing out) is ever so present amongst the young Danes. Therefore, this campaign focuses on the short-term consequences that are more relevant to the target audience – like FOMO.
Agency	Robert/Boisen & Like-minded A/S
Campaign	FOMO Forever
Advertiser	The Danish Cancer Society & Trygfonden
Brand	FOMO Forever
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Planning Director	..m B...en Subscribers Only
Creative Director	He....ch Ve.....rd Subscribers Only
Account Director	G...e An....en Subscribers Only
Creative Team	Ch......fer Fe.....ov B..s Subscribers Only
Creative Team	K...a Vi.....mer Subscribers Only
Strategist	Al.....er F..ø Subscribers Only
Executive Producer	M...en Bu.....rd Subscribers Only
Producer	K....ne F..t Subscribers Only