Wayne Arnold

Wayne Arnold

Global CEO and Chairman of the Marketing Society Southeast Asia at MullenLowe Profero
New York, United States

About me

I am a global businessman who has a habit of moving location roughly every 4 /5 years. I love getting involved with driving the marketing services industry forward by taking on various industry spokesperson roles and I enjoy taken on the uncomfortable topics of our industry rather than the easy ones.

My full time job is as the co-founder and Global CEO of an amazing digital marketing agency called MullenLowe Profero with offices in over 13 cities. My part time job is as the current Chairman of the Marketing Society of SEA who's purpose is to “Inspiring Bolder Marketing Leadership”.

I have lived in London, New York, Hong Kong, Bangkok, Kuala Lumpur (very briefly) and now Singapore. In the past I have been known for running and riding a bike in a straight line for long periods of time in very hot places.

Positions

Global CEO and Chairman of the Marketing Society Southeast Asia
MullenLowe Profero
September 2011 - Present (13 years 2 months)
Running and growing the global business from APAC. Helping to maximise the amazing opportunities the Asia market has to offer for our business and international clients. Also Chair the Marketing Society for South East Asia to help to Inspire Bolder Marketing Leadership in the region.
Co-Founder and CEO North America
Profero
1998 - September 2011 (13 years 8 months)
Co-founded Profero with my brother Daryl Arnold in 1998, and regarded as one of the industry's most respected and experienced practitioners.

Profero is one of the only independent global digital agency of its kind covering both media, creative and technology, with offices across 13 cities in US, Europe and Asia.

Clients include Apple, COI, Johnson and Johnson, Lufthansa, PepsiCo and Western Union all of which I have been engaged with either at a pitch or day to day management level.
European CEO
Profero
2006 - 2008 (2 years)
Overseeing operations in the UK, ES and IT and partnering with Plan.Net across Germany and France.

Client management, acquisitions and business wins included Apple, Fed Ex and MINI.
Operations - Hong Kong
Merrill Lynch
1996 - 1998 (2 years)

Education

LLB, Business Law

1992 - 1995 (3 years)

Trade Organizations

Marketing Society South East Asia

President
October 2014 - Present (10 years 1 month)

Institute of Practitioners in Advertising, London

Chairman
January 2006 - January 2007 (1 year)

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