Title | Judges |
Agency | Wieden + Kennedy |
Campaign | Judges |
Advertiser | ESPN, Inc. |
Brand | ESPN |
Posted | September 2008 |
Product | Sunday NFL Countdown |
Business Sector | TV/Radio Programs & Stations |
Tagline | NOT EXPERTS. FOOTBALL EXPERTS. |
Story | The spots portray the Sunday NFL Countdown analysts, not as experts, but as football experts. For each spot, we mimic real TV shows/scenarios that require specific experts, analysts or judges unrelated to football. For some reason, the analysts find themselves in these situations. But theyre not experts in geopolitics or professional dancing. Theyre football experts. So, naturally, when asked about global warming, they talk about how hot the NFC Norths running game is. Or when asked to judge dance moves, they bring the conversation around to end zone celebrations. And so on. They know more about football than anything, and anyone, else. Not that they couldnt talk about global warming, but who among us wouldnt rather talk about football? NOT EXPERTS. FOOTBALL EXPERTS. |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | Scurvatron |
Sound Design Company | Sound Lounge |
Editing Company | Mad River Post |
Production Company | Backyard |
Music | Tonefarmer |
Online | Methodstudios |
Creative Director | John Parker |
Creative Director | Derek Barnes |
Head of Production | Gary Krieg |
Executive Creative Director | Kevin Proudfoot |
Executive Creative Director | Todd Waterbury |
Account Executive | Dipal Shah |
Account Executive | Casey Bernard |
Copywriter | Nick Sonderup |
Art Director | Alan Buchanan |
Broadcast Producer | Alison Hill |
Strategic Planner | Seth Gaffney |
Project Manager | LaTeisha Moore |
Director | Aaron Stoller |
Production Designer | Dan Butts |
Production Company Producer | Lauren Bayer |
Executive Producer | Eriks Krumins |
Director of Photography (DOP) | Scott Henrickson |
Executive Producer | Laura Relovsky |
Colorist | Victor Mulholland |
Post Supervisor | Alex Decaneas |
Executive Producer | Steffan Sonnenfeld |
Editor | Rochelle Brown |
Post Supervisor | Rochelle Brown |
Artist | Brian Bird |
Graphics | Wieden + Kennedy |
Agency Producer | Andy Bhatt |
Executive Producer | D. Todd Davidovich |
Audio Engineer | Tom Jucarone |
Editor | Lucas Eskin |
Editor | Kelly McClean |
Artist | Matt Rielly |
Business Director | annemarie cullen |
Business Director | Russell Nadler |