Sandeep Chawla

Sandeep Chawla

Owner and MD at Cloudfactory
Amsterdam, Netherlands

About me

Sandeep stumbled into the world of advertising in the ‘maximum city’ that is Mumbai, which rendered him crushproof and eager enough to lead regional and global network agency assignments in London, Jakarta, Warsaw and Amsterdam over the next two decades. After various leadership roles at the likes of DDB, Dentsu and MullenLowe, Sandeep was called to begin his first indie venture heading up Cloudfactory, and now calls Amsterdam home. He strongly believes Creativity should simply be recognised for what it is: a powerful weapon for business, not a risk. And these times demand agility and diversity in our industry for Creativity to survive and thrive. He wants Cloudfactory to be perceived as an influence in shaping and resetting the industry we all wished we work for.

Positions

Managing Director and Owner
Amsterdam, Netherlands
2014 - Present (11 years 1 month)
Cloudfactory is an Amsterdam-based creative studio specialising in innovation and communications, craftsmanship and crossbred creativity. It is a collective of experienced multinational professionals - a factory open to realistic dreamers and talent from all horizons - who believe creativity is collective and has the power to change business for good. Ideas can change the world and it is time to put creativity at the service of a new, more values-rich era in business.Through story-telling and STORY-DOING.Through inspired sustainable solutions that are courageous, concrete and well-crafted.Cloudfactory has been co-creating with ambitious brands such as The HEINEKEN Company, Heineken, Strongbow, Stassen, Apple Bandit, Mort Subite, Marlies Dekkers, indeed and Booking.com, and building unorthodox partnerships like Rewear.co, Mud Jeans, Storied Fabrics and REMO, and Stickem in with Ministeck. 




Executive Vice-President
London, United Kingdom
2012 - 2013 (1 year)

Global business lead on Kraft Foods / Mondelez International. Delivered unprecedented new business growth and profitability within the first six months for London, the first mcgarrybowen office outside of North America. Led multiple global Agency of Record wins, including Toblerone and Tassimo.

Global Business Director
Amstelveen, Netherlands
2001 - 2011 (10 years)
London and Amsterdam
Led top-level strategy, growth, and profitability for global coordinated business endeavours with clients such as Philips, SABMiller, and Unilever. Identified business opportunities that represented significant leaps forward in innovation and market growth for both the agency and its clients, including calculating risk while seeking to break new creative ground in a competitive market space. Built close, trust-based relationships with a diverse and globally based clientele, focusing on serving their best interests while representing the needs of the company. Cooperated with clients on long-term brand planning and development of effective product mixes.

Other professional activities

PHNX 2025

Awards Jury Member

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