Title The Micropedia of Microaggressions (film) 118s
Brief The Micropedia is the world’s first encyclopedia of microaggressions. It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Modelled after other crowd-sourced wikis, entries are collected via user submissions. The entries span nine categories including 2SLGBTQ+, Age, Class-Based, Disability, Ethnicity, Gender, Race, Religion, and Indigenous. Each definition breaks down the harmful impact of the microaggression while resources and real-world examples from news, media, and pop culture help folks truly comprehend the depth of the issue. By raising self-awareness of these everyday interactions, The Micropedia will help create safer workplaces, schools, social settings and have lasting societal impact.
Agency
Zulu Alpha Kilo
Campaign
The Micropedia of Microaggressions
Advertiser
Black Business and Professional Association, et al.
Brand
Black Business and Professional Association, et al.
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Length 119 seconds
Audio
Pirate Toronto
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