SPANISH/BRAZILIAN, WORKING IN SPAIN SINCE 1996, PREVIOUSLY WORKED IN MEXICO FOR 4 YEARS AS VICEPRESIDENT CREATIVE AT MCCANN MEXICO AND ECD AT GREYGROUP MEXICO. BEFORE THAT HE HAD WORKED FOR 15 YEARS IN SPAIN. FORMER CHIEF CREATIVE OFFICER OF RUIZ NICOLI LINEAS GROUP IN SPAIN. HE HAS WON SEVERAL AWARDS AT ONE SHOW AND CANNES, AND ALSO CARRIES A HANDFUL OF OTHER AWARDS INCLUDING GOLD AT THE LIA, FIAP AND EL SOL FESTIVALS FOR BRANDS SUCH AS IKEA, BMW AND SAMSUNG.
HE HAS BEEN JURY AT CANNES 2010, AT FIAP 2011, AND AT OTHER NUMEROUS INTERNATIONAL FESTIVALS. THROUGHOUT HIS CARRER HE HAS WORKED AT THE BEST SPANISH AGENCIES SUCH AS SCPF, TIEMPO BBDO, AND FCB/TAPSA. HIS WORK IS COMMONLY PUBLISHED IN LUERZER'S ARCHIVE MAGAZINE FOR CLIENTS SUCH AS GRUPO BIMBO, BMW AND AMNESTY INTERNATIONAL.