Eurodent - "Night glow"

MK Norway Bergen, Norway

1990

Title	Night glow
Brief	The teeth are so white that they light up all the time.Remember when you were a child? Putting a flashlight under your fingers so they turn orange?The challenge of this ad was to recreate the same color in the mouth of the model.We actually put a small but very strong flashlight in her mouth. She had to move the flashlight with her tongue to light up the whole mouth. We took pictures of every angles and made the final picture. So the color her mouth is actually real.
Agency	MK Norway
Campaign	Night glow
Advertiser	Åsane Tidende
Brand	Eurodent
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Media Type	Newspaper
Creative director	D...en Tr.....ik Subscribers Only
Copywriter	C...ric L...au Subscribers Only
Art director	C...ric L...au Subscribers Only
Art director	R..a B...AM Subscribers Only
Typographer	R..a B...AM Subscribers Only
Photographer	Fr.....co M...oz Subscribers Only
Retoucher	Fr.....co M...oz Subscribers Only