Andy Gould

?There?s this moment when you look at a concept and know you?re about to change the way people perceive your client,? says Andy Gould. ?Helping define or, if necessary, redefine brands is more exciting to me than any of the awards we win.?



A Biggs|Gilmore copywriter for the better part of the 1990s, Andy returned to the agency in 2001 to help improve the quality of the creative product for clients including Sea Ray Boats and Union Planters Bank. During his tenure at Leo Burnett Technology Group in Boston, he picked up additional experience on accounts including KMPG Consulting, Allaire Software (a division of Macromedia) and CMGI. Andy now heads a department of writers, art directors and interactive designers who are responsible for creating brand expressions for clients such as DuPont, Kellogg, Pfizer, Steelcase and American Greetings.



?It?s my job to never be satisfied with the work we do, and to keep pushing everyone out of their comfort zone so we ultimately produce work that gets noticed. Yes, advertising has to be strategic. But it also has to be intelligent and insightful. Fortunately for our clients, that?s where Biggs|Gilmore excels.?



Andy holds a bachelor?s degree in advertising and promotions from Western Michigan University. He has published a paper on children?s attitudes toward television advertising in Developments in Marketing Science. His work has been recognized by Adweek, The One Club for Art and Copy, the New York Festivals, the London International Awards, and the Addys.