Beth's long tenure with The Dan Rosenthal Co. includes success stories for
virtually every client. She has managed such blue-chip accounts as Marriott
Resorts, Global One, Best Software, TownePlace Suites, and others.
For Mastercraft Interiors, she repositioned the brand and increased the
customer base. Now, as a supervisor of our account management team, Beth
oversees media relations and agency promotion. She was also a key
strategist in planning The U.S. Mint's launch of the new golden dollar
coin, released into circulation in mid-2000.
Beth joined the agency in 1994 from Lynchval Systems, a benefit valuation
software company which doubled in size while she served as marketing
director. Prior to that, she worked for CNN in Washington, D.C., and Los
Angeles.
Before getting a communications degree from George Mason University, Beth
earned her stripes at WGH Radio in Norfolk, Virginia, where she produced a
sports talk show and ran Casey Kasem's Top 40 Countdown.