My Latest Work
SEE ALL WORKYou’re not you when you’re hungry
No Choice
The Drive
Boxers against violence
About me
ADVERTISING -Graduated from Somerset college of arts & technology (UK). -21 years in advertising in New York, London, Dubai & Berlin. -10 of those years were full time at McCann, Leo Burnett, BBDO & Y&R. -Won several national & international awards and helped win just as many new clients. -Worked with clients such as General Motors, Procter & Gamble, Allianz, Coca Cola, Fosters, Unilever, Nokia, Cadburys, O2, AEG, Land Rover, BMW, Mercedes, Biersdorf, Henkel, Mastercard, American Express, Tefal, AEG, Sony, McDonalds, Lurpak, Barclaycard, Philips... -Worked as a Senior Art Director/Mentor at the most awarded advertising school in the world where the 3 intakes in 3 years won 19 D&AD pencils, 2 Cannes Future Lions & 3 Bimas. MY OTHER LIFE -Opened & ran an art gallery called FEN in Berlin for 2 years. -Published a photography book in Berlin called "Emotions in motion". -Shot a self-funded documentary in Petra, Jordan on the Bedouin of Petra called "After Tomorrow" the documentary is being sent to film festivals. - I'm also a certified bee keeper! Specialties: Ideas, I have lots of them.
Languages
- Arabic - Pro
- English - Native
- German - Pro
Sector Experience
- Political Party/Candidate
- Charities, Foundations, Volunteers
- Anti-Domestic Violence, Sexual Abuse
- Institutional/Public Interest/Non-Profit Org.
- Banking & Financial Services, Investments, Stock Brokers
- Environmental & Ecological Issues
- Lingerie, Underwear, Pajamas
- Cleaning Products, Soaps, Detergents
My Work
SEE ALL WORKThe Shack
- BRAND:
- Standard Bank
- AGENCY:
- Advantage
Boxers Against Violence
- BRAND:
- Lifeline Childline
- AGENCY:
- Advantage
Grey Mask
- BRAND:
- Greenpeace
- AGENCY:
- Advantage
Blue Mask
- BRAND:
- Greenpeace
- AGENCY:
- Advantage
Red Mask
- BRAND:
- Greenpeace
- AGENCY:
- Advantage
Mannequin 3
- BRAND:
- Blush
- AGENCY:
- BBDO Berlin
Mannequin 2
- BRAND:
- Blush
- AGENCY:
- BBDO Berlin
Mannequin 1
- BRAND:
- Blush
- AGENCY:
- BBDO Berlin
Bird
- BRAND:
- Somat
- AGENCY:
- BBDO Berlin
Positions
No Choice
- BRAND:
- Power Pad Girls
- AGENCY:
- Advantage
Boxers against violence
- BRAND:
- Lifeline Childline
- AGENCY:
- Advantage
The Shack
- BRAND:
- Standard Bank
- AGENCY:
- Advantage
Boxers Against Violence
- BRAND:
- Lifeline Childline
- AGENCY:
- Advantage
Grey Mask
- BRAND:
- Greenpeace
- AGENCY:
- Advantage
Blue Mask
- BRAND:
- Greenpeace
- AGENCY:
- Advantage
Red Mask
- BRAND:
- Greenpeace
- AGENCY:
- Advantage
Working on clients such as, Allianz Global, Amica, Mercedes, LBS, CMA, Henkel, Hankook, Wrigley’s, RBB, Blush and pitches for local German clients.
Mannequin 3
- BRAND:
- Blush
- AGENCY:
- BBDO Berlin
Mannequin 2
- BRAND:
- Blush
- AGENCY:
- BBDO Berlin
Mannequin 1
- BRAND:
- Blush
- AGENCY:
- BBDO Berlin
Bird
- BRAND:
- Somat
- AGENCY:
- BBDO Berlin
Art Director
Dubai International Airport, Showtime, Mastercard, Coleman, AcDelco,
JW Marriot hotel.
Coming up with both below the line and above the line concepts for tv commercials and press ads.
Managing campaigns or a job from initial brief all the way to the finished product.
Worked and won large pitches such as Dubai International Airport, Showtime, Mastercard, AcDelco, Maktoob.com,(Largest Arabic based web-site).
