Janice Capewell

Janice Capewell

Freelance PR/Communications Director at Leo Burnett London
London, France

About me

Over 20 years experience of working on new business, PR/Communications and marketing for leading agency groups.

New business: Excellent relationship with leading new business consultants, responsible for RFIs, Chemistry preparation and Pitch involvement.

PR/Comms: Key trade and national press contacts, PR strategy and implementation. Develop and promote agency IP. Responsible for content strategy across multiple channels. Execution of key events calendar for agency and participation in industry events. Managing agency reputation and increasing profile of key employees.

Marketing: Have overseen development and production of a plethora of marketing materials – from agency reels to creds books and even a full agency rebrand

Experience of working as part of a global communications team

Sector Experience

Positions

New Business Director
London, United Kingdom
April 2003 - June 2016 (13 years 2 months)
Leo Burnett London is the World’s Most Awarded Agency (2015 AdAge Awards Report) and has been recognised three-times by the Sunday Times as one of the Best 100 Companies to Work For
Key responsibilities:
- Overall PR plan and strategy across all group business units – advertising, shopper, experiential, social, luxury and sponsorship
- Managing PR with an external PR agency
- Managing inbound and outbound comms from CEO, CCO, CSO and planning dept, CSDs
- Maintaining media relations – from Campaign to The Guardian
- Creating and managing content across a range of media –from social to national press
- Promoting new campaigns across all clients and working with client comms teams. As well as leading trade and consumer PR campaigns for agency initiatives – highlights include multi-award winning campaigns such as Karma Nirvana/Cosmopolitan and BITC/Second Chance (examples attached)
Business Development Director
D'Arcy London
London, United Kingdom

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