About me
Advertising, digital and mobile marketing professional with 18+ years of experience.
Leader in driving business, innovation and digital strategies with high profile consumer Brands.
Passionate about digitization of global companies and entrepreneurship.
Driving profitable growth.
Natural-born entrepreneur with 4 companies created and sold.
Industry experiences in CPG (McDonald's, L'Occitane), Luxury (Rolex, Van Cleef & Arpels, Chanel, Jaeger-LeCoultre), Automotive (Nissan, Volkswagen), Apparel (Levi's, Nike), Consumer Electronics (PlayStation), Financial Services (BNP Paribas, ING Direct).
Specialties: Digital Transformation, Product Innovation, Interactive Marketing & Communication Strategies, Social Media.
Sector Experience
My Work
SEE ALL WORKCommande en ligne
- BRAND:
- McDonald's
- AGENCY:
- DDB Paris
Positions
CEO Havas Creative France
Havas
Puteaux, France
August 2017 - Present (7 years 3 months)
In charge of :
- Havas Paris, Les Gaulois, FullSix Group and Havas Digital Factory.
- Digital transformation for Havas clients with coordination of expertise and talents of Havas Group.
Part of Havas Village France Executive Comittee.
www.havasgroup.fr
- Havas Paris, Les Gaulois, FullSix Group and Havas Digital Factory.
- Digital transformation for Havas clients with coordination of expertise and talents of Havas Group.
Part of Havas Village France Executive Comittee.
www.havasgroup.fr
Developed a new model of agency: a lead agency with creative and digital at the heart. Worked about creative campaigns and digital transformation with McDonald’s, ING Direct, Jaeger-LeCoultre, Accor Hotels, Doctors of the World, Volkswagen and L'Occitane.
DDB Paris was one of the most creative and efficient digital agency in France and received the last 7 years for digital 15 Lions, 12 Eurobest, 6 ONE Show Interactive, 5 Epica, 4 Clio Awards, 5 Webby awards, 3 Effie and 1 Facebook Studio Award (the first in France).
Part of DDB European Executive Committee.
www.ddb.fr
DDB Paris was one of the most creative and efficient digital agency in France and received the last 7 years for digital 15 Lions, 12 Eurobest, 6 ONE Show Interactive, 5 Epica, 4 Clio Awards, 5 Webby awards, 3 Effie and 1 Facebook Studio Award (the first in France).
Part of DDB European Executive Committee.
www.ddb.fr
Commande en ligne
- BRAND:
- McDonald's
- AGENCY:
- DDB Paris
Founder and CEO
Digital University (DDB° Group)
France
2010 - February 2017 (7 years 1 month)
Founded a new company, the Digital University. Its mission was to help companies understand and integrate digital into their culture and their strategy, at all levels.
Programs consisted of Digital Discovery Days, Coaching Sessions, Workshops and Learning Expeditions. Whatever the format, these programs are tailored to each company's challenges and adapted to all roles, from Top Executives to Managers.
Today, the Digital University clients include companies such as McDonald’s, Chanel, LVMH, BNP Paribas, Hermès, Apple and Total.
Founded Duke in 1999, a pure player digital agency, leader in France with 150 people in Paris and 30 people in London. Sold Duke to Razorfish in 2007 and continued to manage and develop Razorfish France to 2010. Main clients: Rolex, McDonald's, Nike, Levi's, Nissan, PlayStation.
Duke was considered France’s most creative and efficient digital agency and received dozens of awards including Cannes Lions and Effies.
Duke was considered France’s most creative and efficient digital agency and received dozens of awards including Cannes Lions and Effies.
Managing Director
ConncetWorld (Havas)
France
1998 - 1999 (1 year)
ConnectWorld was the first Interactive Agency in Havas Group. I arrived at the begining of this adventure (1997) and I became Managing Director after 6 months. We worked to launch websites with Peugeot, BNP Paribas, Chanel, Dior Parfums, LVMH Group.
Founder / co-president
Saatchi & Saatchi + Duke
Paris, France