About me
This profile was created because Luisa Garcia has been referenced on AdForum.
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Partner and Managing Director Spain and Portugal
Luisa García started her career at LLYC in 1999, at our Madrid office. Three years later, she was in charge of setting up our business in Panama, which, in only four years, became the leading communications consultancy firm in the entire Central American region. Between 2007 and 2013, she ran LLYC Peru’s office, a leader in the sector in the country and the only communication consultancy firm to have received five ANDA and one Gold SABRE Awards. She was responsible for the Andean Region and she has been Chief Operating Officer for Latin America.
In 2013 and 2014, Ms. García was named one of the 50 most influential women in Latin America by the publication Latin Business Chronicle. Between March 2014 and March 2016, she chaired the Spanish Official Chamber of Commerce in Peru and, to this day, still sits on its Board of Directors. Furthermore, she is a member of the Advisory Committee of Ayuda en Acción, as well as the advisory committees of Enseña Peru and the Association for the Progress of Management (Spanish acronym: APD), also in Peru. She has been chair of the Peru´s chapter of the Young Presidents´Organization (YPO), and is still part of its Committee of Directors for Latin America and the Caribbean.
In 2014, she was recognized as Executive of the Year in Latin America, Executive of the Year in Business Services and Woman of the Year in Advertising, Marketing & Public Relations in the Stevie Awards for Women in Business.
Ms. García holds a degree in Media Studies from Universidad Complutense in Madrid, with a major in Advertising and Public Relations, and an MMBA from University Adolfo Ibáñez in Chile. She has also completed additional post-graduate studies at Georgetown and the University of Phoenix.
In 2013 and 2014, Ms. García was named one of the 50 most influential women in Latin America by the publication Latin Business Chronicle. Between March 2014 and March 2016, she chaired the Spanish Official Chamber of Commerce in Peru and, to this day, still sits on its Board of Directors. Furthermore, she is a member of the Advisory Committee of Ayuda en Acción, as well as the advisory committees of Enseña Peru and the Association for the Progress of Management (Spanish acronym: APD), also in Peru. She has been chair of the Peru´s chapter of the Young Presidents´Organization (YPO), and is still part of its Committee of Directors for Latin America and the Caribbean.
In 2014, she was recognized as Executive of the Year in Latin America, Executive of the Year in Business Services and Woman of the Year in Advertising, Marketing & Public Relations in the Stevie Awards for Women in Business.
Ms. García holds a degree in Media Studies from Universidad Complutense in Madrid, with a major in Advertising and Public Relations, and an MMBA from University Adolfo Ibáñez in Chile. She has also completed additional post-graduate studies at Georgetown and the University of Phoenix.