Amy has been the chief creative officer at Alchemy since its inception. She comes from an advertising family, and though she considered breaking away by majoring in philosophy at Hofstra, her genetic programming was simply too strong. Her career has spanned Kentucky Fried Chicken to TWA, Imodium to Jell-O, MetLife to Motrin. She's worked on almost everything, except cars, at Y&R, Grey, Lowe and Sacks & Rosen.