| Title | Hidden Heroes |
| Agency | Grimm Gallun Holtappels |
| Campaign | Hidden Heroes |
| Advertiser | Hi-Cone |
| Brand | Hi-Cone |
| Posted | July 2011 |
| Business Sector | Corporate Communication |
| Philosophy | The virtual adaptation of an exhibition of the secret heroes in everyday life. Secret heroes are products that have acquired fame and history resulting from mass worldwide use, and make many people’s daily lives easier – almost without anyone noticing. The products by the sponsor Hi-Cone meet these criteria, and this exhibition is intended to display them appropriately. |
| Result | The site has been celebrated by the press, and has won numerous international awards. It is a topic of discussion on various forums all over the world, and has already been visited by 130,000 users from 159 countries. |
| Media Type | Packaging, Branding & Design |
| Creative Director | Matthias Mueller |
| Creative Director | Florian Grimm |
| Creative Director | Nils Gallun |
| Art Director | Tobias Mausolf |
| Chief Creative Officer | Thomas Rempen |
| Account Executive | Torben Erhorn |
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