My Latest Work
SEE ALL WORKdifferent. (Board)
The Greenprint (Film)
The Greenprint (Board)
Fax-4-Kiwiburger (Board)
About me
Gary W. Steele lives by the credo ""love the work you do"", and his enthusiasm shows where it counts most: in his own work, and that of his staff. In June of 1998, Gary was named Managing Director, Bates Retail. In addition, Gary is responsible for the global Wendy?s account as well as the CVS/pharmacy business.
Prior to Bates USA, Gary worked for at the J. Walter Thompson. During this tenure he was responsible for brands/business on Ford Motor Company, Burger King, Lever Brothers, Eastman Kodak, Grand Union Markets, Miller Brewing Company, Reynolds Metals and Ragu Foods.
If you don?t find him in the office, he?s probably shopping a store somewhere!
Skills
- Advertising
- Art Direction
- Creative Direction
- Creative Strategy
- Integrated Marketing
- Logo Design
- Concept Development
- Layout
- Photography
- Marketing Communications
- Digital Marketing
- Brand Development
- Copywriting
- Digital Strategy
- Brand Architecture
- Creative Services
- Marketing Strategy
- Outdoor Advertising
- Marketing
- Graphic Design
- Interactive Advertising
- Illustration
- Digital Media
- Corporate Branding
- Branding & Identity
- Online Advertising
- Architectural...
- Art
- Strategic Communications
- Portrait Photography
- Project Management
- Corporate Identity
- Interactive Marketing
- Brand Management
- 360 Campaigns
- Landscape Photography
- Direct Marketing
- Strategy
- Relationship Marketing
- Visual Communication
- Content Strategy
- Regional Creative...
- photography
- marketing
- Branding
- Direct Mail
- Mobile Marketing
- Typography
- Experience Design
- Brand Awareness
Sector Experience
- Mobile Telephones & tablets
- Automotive
- Restaurants & Fast Food
- Beers, Ciders, Lagers
- Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
- Destinations (Countries & Places)
- Department Stores, Supermarkets
- Paints, Wood Protectors, Paint Brushes, Adhesives
- Insurance
- Midsize Cars
- TV/Radio Programs & Stations
- Charities, Foundations, Volunteers
- Telecommunications Services
- Lottery & Gambling
- Banking & Financial Services, Investments, Stock Brokers
- Public Safety, Health & Hygiene
- Soft Drinks, Tonics
- Personal Wireless Communication
- Transport, Travel and Tourism
- Cameras & Video Cameras
- Online Travel & Reservation Services
- Disease Awareness, Support Groups & Associations
- Others
- Four Wheel Drive, SUV(Sports Utility Vehicle)
My Work
SEE ALL WORK
We Believe
- BRAND:
- Steinlager
- AGENCY:
- DDB Group Aotearoa
The Rail Ritual (Board)
- BRAND:
- Kiwirail
- AGENCY:
- DDB Group Aotearoa
McNuggets
- BRAND:
- McDonald's
- AGENCY:
- DDB Group Aotearoa
Fries
- BRAND:
- McDonald's
- AGENCY:
- DDB Group Aotearoa
Cheeseburger
- BRAND:
- McDonald's
- AGENCY:
- DDB Group Aotearoa
Filet-O-Fish
- BRAND:
- McDonald's
- AGENCY:
- DDB Group Aotearoa
Big Mac
- BRAND:
- McDonald's
- AGENCY:
- DDB Group Aotearoa
If You Seek
- BRAND:
- Tourism New Zealand
- AGENCY:
- DDB Group Aotearoa
Nigel's Christmas Wish
- BRAND:
- The Warehouse
- AGENCY:
- DDB Group Aotearoa
Positions
Executive Creative Director
Singapore 119971, Singapore
March 2016 - Present (9 years)
City of Possibilities
- BRAND:
- Singapore Tourism Board
- AGENCY:
- TBWA\Singapore
Old Age
- BRAND:
- Standard Chartered
- AGENCY:
- TBWA\Singapore
The Life-Saving Pot
- BRAND:
- Manulife Singapore
- AGENCY:
- TBWA\Singapore
Where Passion Is Made Possible
- BRAND:
- Singapore Tourism Board
- AGENCY:
- TBWA\Singapore
Che Guevara
- BRAND:
- Magnum Photos Fund
- AGENCY:
- TBWA\Singapore
Marylin
- BRAND:
- Magnum Photos Fund
- AGENCY:
- TBWA\Singapore
The Beatles
- BRAND:
- Magnum Photos Fund
- AGENCY:
- TBWA\Singapore
A Different Paris
- BRAND:
- Airbnb
- AGENCY:
- TBWA\Singapore
Super Mario
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Mr. Kesuke Miyagi
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Stalin
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Hulk Hogan
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Freddy Mercury
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Gandhi
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Einstein
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Dali
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Regional Creative Director
Singapore 119971, Singapore
March 2008 - Present (17 years)
I am a Regional Creative Director for numerous clients across South East Asia. Providing concepts for large campaigns through to maintaining the creative standard both regionally and locally in Singapore.
Some of the accounts that I have been fortunate to work on during my time at TBWA\Singapore both locally and regionally across Asia are as follows:
Standard Chartered Bank / Visa / Singapore Airlines / Insead / adidas / Michelin / Haagen Dazs / Corona / Pernod Ricard / Proctor & Gamble / Sentosa Integrated Resorts / Hewlett Packard / American Insurance Association / Japan Tobacco International / Barclays Singapore Open / Vivo City / Suntec City / Keppel Land / Resorts World Resorts / Nippon Paint / Energizer / Eveready / Tangs Department Store / ANZ
Some of the accounts that I have been fortunate to work on during my time at TBWA\Singapore both locally and regionally across Asia are as follows:
Standard Chartered Bank / Visa / Singapore Airlines / Insead / adidas / Michelin / Haagen Dazs / Corona / Pernod Ricard / Proctor & Gamble / Sentosa Integrated Resorts / Hewlett Packard / American Insurance Association / Japan Tobacco International / Barclays Singapore Open / Vivo City / Suntec City / Keppel Land / Resorts World Resorts / Nippon Paint / Energizer / Eveready / Tangs Department Store / ANZ
City of Possibilities
- BRAND:
- Singapore Tourism Board
- AGENCY:
- TBWA\Singapore
Old Age
- BRAND:
- Standard Chartered
- AGENCY:
- TBWA\Singapore
The Life-Saving Pot
- BRAND:
- Manulife Singapore
- AGENCY:
- TBWA\Singapore
Where Passion Is Made Possible
- BRAND:
- Singapore Tourism Board
- AGENCY:
- TBWA\Singapore
Che Guevara
- BRAND:
- Magnum Photos Fund
- AGENCY:
- TBWA\Singapore
Marylin
- BRAND:
- Magnum Photos Fund
- AGENCY:
- TBWA\Singapore
The Beatles
- BRAND:
- Magnum Photos Fund
- AGENCY:
- TBWA\Singapore
A Different Paris
- BRAND:
- Airbnb
- AGENCY:
- TBWA\Singapore
Super Mario
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Mr. Kesuke Miyagi
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Stalin
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Hulk Hogan
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Freddy Mercury
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Gandhi
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Einstein
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Dali
- BRAND:
- Moustaches Make A Difference
- AGENCY:
- TBWA\Singapore
Art Director / Creative Director
Johannesburg, South Africa
November 2005 - February 2008 (2 years 3 months)
TOOT-N-SCOOT
Creative Group Head
Johannesburg, South Africa
September 2003 - November 2005 (2 years 2 months)
Standard Bank 20/20 - Swingball
Be a Bok For a Week 2
- BRAND:
- Sasol Delight
- AGENCY:
- TEQUILA\
Be a Bok For a Week
- BRAND:
- Sasol Delight
- AGENCY:
- TEQUILA\
Art Director
23 Red Advertising London
February 2002 - September 2003 (1 year 7 months)
Be a Bok For a Week 2
- BRAND:
- Sasol Delight
- AGENCY:
- TEQUILA\
Be a Bok For a Week
- BRAND:
- Sasol Delight
- AGENCY:
- TEQUILA\
Designer
KSDP Pentagraph
October 1999 - February 2000 (4 months)
Education
1990 - 1995 (5 years)
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