With major agency experience plus 15 years running his own creative consultancy, Glenn is a versatile and highly regarded senior copywriter.
Glenn forged his career at agencies Leo Burnett, Reality Group and Singleton Ogilvy & Mather, creating a wide variety of above- and below-the-line campaign work.
He has deep experience in the government and community sectors, crafting work for the likes of Melbourne Water, Spirit of Tasmania, WorkSafe, Victorian Electoral Commission and several Industry Super Funds, not-for-profits and educational institutions.
He is regularly relied upon by government to write, edit and proofread major reports.
Glenn is known for his financial services, automotive, FMCG, technology and property expertise, having created a sizeable body of work for the likes of ANZ, Nando's, Edgell, NAB, Pedders, Bulla, AAMI, Saab, TEAC, W Hotels and Lend Lease.
In addition to his advertising experience, Glenn has developed a profile as a food industry writer, helping hotels, cafés, restaurants, bars and clubs make sense of the issues affecting the hospitality sector.
From digital content and print advertising to broadcast media and long-form brochures, Glenn’s writing is characterised by its clarity. His mantra is: information in, communication out.
Glenn’s work has been recognised and awarded locally and internationally at the Caxtons, Melbourne Advertising & Design Club, Mobius, London International and more.
A selection of recent work can be found at www.thecreativeengine.com.au