I am a versatile conceptual and strategic leader in the advertising industry who has enjoyed an interesting and varied career. My track record is particularly strong in the area of concept development, interactive communication, international campaigns on sales promotion and retail projects. Within that context I love to apply the imaginative use of technology to big ideas that have a strong conceptual spine. I work(ed) for top brands like Samsung, Vodafone, Audi and ING Bank on for international advertising agencies. To all such projects I bring clear thinking and a flair for bringing out the best in every member of the team. The result has been a number of award winning campaigns (ESPRIX) that combine high levels of creativity, strategy and execution.