JoelisaFineArtsgraduateofUniversityofthePhilippines.Fascinatedbymarketingandadvertising,he
workedinthreedifferentadvertisingagencies--LINTAS,JWTandBBDO GuerreroasanArtdirector,Headof
Art,CreativeDirectorandExecutiveCreativeDirector.HehasbeenlistedintheTopCreativesofAsiabyboth
CampaignBriefAsiaandMediaMagazine.He’sbeeninductedandtheyoungestmembereverofthe
HallofFameAwardeefortheCreativeGuildofthePhilippines.After16years,hethenelectedtodropthe
titlesArt,Creative,andExecutiveCreativeandretainthetitleDirector.AsaDirector,Joelhaswonvarious
advertisinghonorsfromAsiaPacificAdfest,SpikesAsia,LondonInternationalAdvertisingAwards,CLIO,
D&Ad,OneShowandCannes.