James Smith
New Business Manager at Ronseal
Port of Spain, Trinidad and Tobago
Title#RonsealAdBreak
BriefWhen Ronseal wanted to promote its “one coat” creosote, it bought an entire ad break and filled it with a film of a man creosoting a fence. Just that. No fancy staff. That’s because Ronseal has no trimmings – it does exactly what it says on the tin. And by the way, the advantage of “one coat” application is that you can spend less time on such a boring job, and go and do something more interesting instead.
Agency
Campaign RonsealAdBreak
Advertiser Ronseal
Brand Ronseal

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PostedNovember 2016
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Television
Creative Director R....rd P....on Subscribers Only
Creative Director K..l S...es Subscribers Only
Production Company ..B F..m Subscribers Only
Director D...d Sc.....ld Subscribers Only
Production Company Producer P..l K..r Subscribers Only
Agency Producer T...yn Fa.....th Subscribers Only
Account Director H...n W...ey Subscribers Only
Account Director J...a L....ey Subscribers Only
Account Manager .d Vau.......ghes Subscribers Only
Account Executive R...rt E...n Subscribers Only
Social Media Manager H...ah Ne....ld Subscribers Only
Social Media Manager C...or J...s Subscribers Only
Marketing Director J...s S...h Subscribers Only
Advertising Manager K..e S...h Subscribers Only
Advertising Manager G...a ..x Subscribers Only

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