My Latest Work
SEE ALL WORKHello Yaris Cross, Hello Hybrid Happiness
Unleashed
Rule the Roads
Ready To Rule
About me
Martin is Joint Creative Director for the Global business at Spark44.
Spark44 is a unique joint venture established to offer Jaguar and Land Rover an innovative approach to all its global communications. Martin has been at Spark44 since its launch in 2011 and in that time has been jointly responsible for 8 global campaign launches.
Most notably, he was jointly responsible for the creation of the Jaguar ‘Good to be Bad' Trilogy.
This is a unique multi-campaign, multi-channel story that began with the Good to Be Bad Superbowl commercial, was followed up by the British Intelligence campaign with Nicholas Hoult and during the primetime 2015 Champions League Final launched the new Jaguar XE.
Each commercial was directed by Oscar-winning director Tom Hooper and supported with a 360 campaign including print, digital and social.
The campaign has been highly awarded, including winning a Global EFFIE award as the most effective global automotive campaign of 2014.
In addition, in 2014 Martin worked with Director Matthew Vaughn and David Beckham to create a Jaguar brand campaign exclusively for China.
Previously Martin has been at agencies including Publicis, Grey, Cheil and DLKW, where he created pitch-winning, award-winning work for over £50m of new business.
Skills
- Creative Direction
- Integrated Marketing
- Advertising
- Creative Strategy
- Television
- Outdoor Advertising
- Digital Media
- Digital Strategy
- Posters
- Web Design
- Brand Development
- Relationship Marketing
- Art Direction
- Concept Development
- Interactive Advertising
- Digital Marketing
- Copywriting
- Interactive Marketing
- Radio
- Film
- Content Strategy
- Viral Marketing
- Direct Mail
- Sales Promotion
- Experiential Marketing
- Creative Development
Sector Experience
Positions
https://www.facebook.com/stephenhawking/?fref=ts
Unleashing the new Jaguar XE - with the help of Hiddleston, Hoult and Tom Hooper.
http://www.jaguar.co.uk/explore-xe/index.html
The Villains story continues:
http://creativity-online.com/work/jaguar-british-intel/37435
David Beckham and Jaguar - 50million views in China:
https://www.youtube.com/watch?v=LXDrTiUYp58
Making Jaguar Famous - Superbowl Good To Be Bad:
https://www.youtube.com/watch?v=2Bls1KKDwmo
Creative Head / Head of Copy
2015 - Jaguar 'British Intelligence' global integrated campaign
2014 - 'Good to Be Bad' Superbowl and global TVC
2013 - Launch TVC and print campaign for the new Jaguar F-TYPE convertible.
2012 - XF Sportbrake TVC, print and digital launch campaign.
2012 - Alive ‘brand' campaign microsite: www.jaguar.co.uk/alive
Freelance Senior Writer
Freelance Senior Writer
Senior Advertising Writer
Nokia - Worldwide TV commercial for launch of 6110 GPS phone.
Piriton - 360 degree campaign included TV, sponsorship idents, poster, press, iPhone application and ambient guerilla campaign at Chelsea Flower Show.
Lenor - TV commercial launching Black Diamond range.
Pringles - TV campaign for Euro 2008 featuring Thierry Henri, Michael Owen and Fernando Torres to name a few!
Toshiba - Integrated campaign launching Qosmio laptop range with TV, website and QR code advertising.
eBay - Launched the brand on TV in the UK with a series of pitch-winning commercials, print ads and the UK's largest ever sponsorship ident campaign.
Vauxhall - Won the account and created the TV commerical for Astra and the Retail account, developing TV and the print framework for regional roll-out.
Halifax - Created TV commercials for brand and DRTV using the infamous 'Howard'.
COI/DFES - Pitch-winning-integrated campaign to get children into further education (TV, print & online)
BM Solutions & Bank of Scotland - Pitch-winning, award-winning print campaigns for financial institutions.
Creative Director
Joint founder and creator of integrated advertising solutions for clients such as:
Tara TV - Developed unique 360 campaign that included a Viz-ilustrated comic, print ads and a viral online game.
Exodus Adventure Holidays - Created an award-winning promotional stunt - a 48sheet poster people could attempt to climb.
