Title | Twelfth |
Agency | Publicis Dialog Seattle |
Campaign | Together We Make the Holidays |
Advertiser | Mattel, Inc. |
Brand | Mattel’s American Girl |
Date of First Broadcast/Publication | 2015 / 11 |
Business Sector | Toys & Games |
Story | The third TV spot part of American Girl’s holiday push includes “Twelfth,” a spinoff of the popular holiday song “12 Days of Christmas” but from the POV of a young girl. In the spot, a girl sings “On the twelfth day of Christmas, my bestie gave to me: 12 girls a twirling, 11 mystery dishes… all the way to “ and a new best friend under the tree.” Showcasing American Girl’s full portfolio of products for the first time in an ad – from its American Girl by Williams-Sonoma collection to its beauty products like lip glosses to American Girl books – the spot also ends with the tagline “Together we make the holidays.” |
Media Type | Television |
Length | |
Group Creative Director | Steve Williams |
Chief Creative Officer | Andrew Christou |
Creative Director | Scott Fero |
Business Affairs | Deb Groth |
Art Director | Simson Chantha |
Copywriter | Amit Gurnani |
MOTION DESIGN | Travis Baker |
Copywriter | Berri Windsor |
Account Director | Paul Villa |
Account Director | Maria Schoonover |
Project Manager | Katie Klein |
Project Manager | Rachel Yanofsky |
Strategist | JP Martin |
Head of Production | Ricky Fischer |
Designer | Kathy Oneha |
Digital Production Team | Maddy Homen |
Studio Artist | Chris Gallegos |
Digital Production Team | Kiry Luc |