Title | The Gift |
Agency | Publicis Dialog Seattle |
Campaign | Together We Make the Holidays |
Advertiser | Mattel, Inc. |
Brand | Mattel’s American Girl |
Date of First Broadcast/Publication | 2015 / 11 |
Business Sector | Toys & Games |
Story | • American Girl will also debut the national TV spot entitled “The Gift” which also celebrates giving the gift of friendship, but from a deeper, more emotional level. In the spot, a girl receives an American Girl doll as a gift from her elderly neighbor and to show her gratitude, she brings over her friends to the neighbor’s house stating “Since you brought me a new friend, I brought you some new friends too.” The tear-jerker spot ends with the tagline “Together we make the holidays.” |
Media Type | Television |
Length | |
Group Creative Director | Steve Williams |
Chief Creative Officer | Andrew Christou |
Creative Director | Scott Fero |
Business Affairs | Deb Groth |
Art Director | Simson Chantha |
Copywriter | Amit Gurnani |
MOTION DESIGN | Travis Baker |
Copywriter | Berri Windsor |
Account Director | Paul Villa |
Account Director | Maria Schoonover |
Project Manager | Katie Klein |
Project Manager | Rachel Yanofsky |
Strategist | JP Martin |
Head of Production | Ricky Fischer |
Designer | Kathy Oneha |
Digital Production Team | Maddy Homen |
Studio Artist | Chris Gallegos |
Digital Production Team | Kiry Luc |