Matt Hofherr

Matt Hofherr

Partner, Chief Strategy Officer at Barrettsf
San Francisco, United States

About me

Hofherr has served as a managing partner at seven agencies. He worked at TBWA\Chiat\Day, BBDO, FCB, and Kirshenbaum Bond + Partners — all when they were named “Agency of the Year.”

In 1999, Citron Haligman Bedacarre decided that, rather than selling, they would bring Matt on as the fourth partner. Two hundred new employees and $250 million in billings later, they became AKQA.

Then came the opportunity to help with the creative rebirth of the San Francisco office of TBWA\Chiat\Day, a stint as president of Omnicom’s Direct Partners, Omnicom’s Senior Management Program, and his second nomination to the American Advertising Federation’s Hall of Achievement.

Matt’s brand experience ranges from A to Z: Apple, Blistex, CDW, Citizens Bank, Cisco, Delta Dental, Earthlink, Fox Sports, Giants, HNC Software, iGo, Jamba Juice, Lonely Planet, Levi’s, McKesson, Nestle, Palm, QuickBooks, Rock the Vote, Sony PlayStation, Tropicana, Webex, Wal-Mart, and Zurich Direct.

Matt lives in the East Bay area with his lovely wife, Michele, and his daughter, Samantha.

Awards

Positions

Partner and Chief Strategy Officer
San Francisco, United States
March 2021 - Present (3 years 8 months)
Co-founder/President
VCCP San Francisco
San Francisco, United States
Hofherr has served as a managing partner at seven agencies. He worked at TBWA\Chiat\Day, BBDO, FCB, and Kirshenbaum Bond + Partners — all when they were named “Agency of the Year.”
In 1999, Citron Haligman Bedacarre decided that, rather than selling, they would bring Matt on as the fourth partner. Two hundred new employees and $250 million in billings later, they became AKQA.
Then came the opportunity to help with the creative rebirth of the San Francisco office of TBWA\Chiat\Day, a stint as president of Omnicom’s Direct Partners, Omnicom’s Senior Management Program, and his second nomination to the American Advertising Federation’s Hall of Achievement.
Matt’s brand experience ranges from A to Z: Apple, Blistex, CDW, Citizens Bank, Cisco, Delta Dental, Earthlink, Fox Sports, Giants, HNC Software, iGo, Jamba Juice, Lonely Planet, Levi’s, McKesson, Nestle, Palm, QuickBooks, Rock the Vote, Sony PlayStation, Tropicana, Webex, Wal-Mart, and Zurich Direct.
Matt lives in the East Bay area with his lovely wife, Michele, and his daughter, Samantha. 
President
San Francisco, United States

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