The Most Creative Campaigns, Brands
and Agencies in Automotive
Communications trends: Automotive
THE HUMAN FACTOR OUTWEIGHED ENGINEERING OR DESIGN MESSAGES AS THE AUTOMOTIVE INDUSTRY SHOWED ITS HEART RATHER THAN ITS GEARS.
The automotive industry has changed utterly over the past few years, and Renault has been at the forefront of this transformation, with both its offering and its communications. The brand and its long term agency partner Publicis Conseil scooped no less than three positions in the top five, with two bold initiatives and one epic film. However, there was still room for emotional stories, from VW and BMW respectively, which united generations in very different ways.
BRAND QUOTE: “Reaching number 1 in the Adforum ranking is a great recognition of our work. Of course, the goal of our work is not to win awards, but it is a 'consequence' that we accept with great pride and pleasure. This is even more significant because it is a global ranking, showing that we have successfully elevated the Renault brand far beyond France. Plus, this comes at a time when our cars are also being praised and celebrated: in fact, with the R5 following the Scenic, we have just won the Car of the Year award for the second consecutive year, something that a French brand has never achieved before.”
Arnaud Belloni, Global CMO of Renault.
THE HUMAN FACTOR OUTWEIGHED ENGINEERING OR DESIGN MESSAGES AS THE AUTOMOTIVE INDUSTRY SHOWED ITS HEART RATHER THAN ITS GEARS.
The automotive industry has changed utterly over the past few years, and Renault has been at the forefront of this transformation, with both its offering and its communications. The brand and its long term agency partner Publicis Conseil scooped no less than three positions in the top five, with two bold initiatives and one epic film. However, there was still room for emotional stories, from VW and BMW respectively, which united generations in very different ways.
BRAND QUOTE: “Reaching number 1 in the Adforum ranking is a great recognition of our work. Of course, the goal of our work is not to win awards, but it is a 'consequence' that we accept with great pride and pleasure. This is even more significant because it is a global ranking, showing that we have successfully elevated the Renault brand far beyond France. Plus, this comes at a time when our cars are also being praised and celebrated: in fact, with the R5 following the Scenic, we have just won the Car of the Year award for the second consecutive year, something that a French brand has never achieved before.”
Arnaud Belloni, Global CMO of Renault.
All the campaigns standing out in the ranking go beyond traditional advertising by addressing social issues, sustainability challenges, and emotional storytelling. As the industry evolves, brands are finding new ways to connect with audiences, incorporating purpose-driven marketing, electric mobility solutions, and nostalgia-infused narratives.
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Most awarded
campaigns, brands and
agencies in
Automotive in
2024
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Renault |
| 2 |  |
Volkswagen |
| 3 |  |
BMW |
| 4 |  |
Hyundai |
| 5 |  |
Toyota |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Publicis Conseil, Paris |
| 2 |  |
Jung von Matt, Hamburg |
| 3 |  |
AlmapBBDO, São Paulo |
| 4 |  |
DDB Group Aotearoa, Auckland |
| 5 |  |
TBWA\PARIS, Boulogne-Billancourt |
