Tangrams

2021 Tangrams Award Winners

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2021 Tangrams - Bronze - Media Innovation
MEDIA STRATEGY

Small Business Drive

AGENCY: TBWA\ Hong Kong
BRAND: Lexus
CATEGORY: Media Innovation
AWARD: Bronze
ADVERTISER: Lexus

2021 Tangrams - Bronze - Fast Moving Consumer Goods
EFFECTIVENESS

Win The Fight

AGENCY: &friends
BRAND: Neem Face Mask
CATEGORY: Fast Moving Consumer Goods
AWARD: Bronze
ADVERTISER: Himalaya Global Holdings

2021 Tangrams - Bronze - Fast Moving Consumer Goods
EFFECTIVENESS

Zespri Brand Relaunch Campaign

AGENCY: Dentsu Inc.
BRAND: Zespri SunGold™ Kiwifruit
CATEGORY: Fast Moving Consumer Goods
AWARD: Bronze
ADVERTISER: Zespri International

2021 Tangrams - Bronze - Durable Consumer Goods
EFFECTIVENESS

Speed is Your Currency

AGENCY: Mindshare China
BRAND: Nike Next%
CATEGORY: Durable Consumer Goods
AWARD: Bronze
ADVERTISER: Nike

2021 Tangrams - Bronze - Durable Consumer Goods
DIGITAL STRATEGY

Speed is Your Currency

AGENCY: Mindshare China
BRAND: Nike Next%
CATEGORY: Durable Consumer Goods
AWARD: Bronze
ADVERTISER: Nike

2021 Tangrams - Bronze - Audience Segmentation
DATA & ANALYTICS

Speed is Your Currency

AGENCY: Mindshare China
BRAND: Nike Next%
CATEGORY: Audience Segmentation
AWARD: Bronze
ADVERTISER: Nike

2021 Tangrams - Bronze - Insights / Strategic Thinking
EFFECTIVENESS

Every Home is Worth Protecting

AGENCY: Droga 5 ANZ
BRAND: NRMA
CATEGORY: Insights / Strategic Thinking
AWARD: Bronze
ADVERTISER: NRMA

2021 Tangrams - Bronze - Sponsorship & Event Marketing
MEDIA STRATEGY

Pizza Hut Female Gamers' New Hero

AGENCY: Mindshare China
BRAND: Pizza Hut
CATEGORY: Sponsorship & Event Marketing
AWARD: Bronze
ADVERTISER: Pizza Hut

2021 Tangrams - Bronze - Digital Media
MEDIA STRATEGY

Bear Brand #Bisabanget

AGENCY: Ogilvy
BRAND: Bear Brand
CATEGORY: Digital Media
AWARD: Bronze
ADVERTISER: Nestlé

2021 Tangrams - Bronze - Healthcare
DIGITAL STRATEGY

Get Supercharged At 2Pm

AGENCY: Carnival Entertainment JSC
BRAND: Berocca
CATEGORY: Healthcare
AWARD: Bronze
ADVERTISER: Bayer HealthCare LLC

2021 Tangrams - Bronze - Consumer Services / Business to Business
DIGITAL STRATEGY

Sakimeshi Supported By Suntory

AGENCY: Isobar
BRAND: Sakimeshi
CATEGORY: Consumer Services / Business to Business
AWARD: Bronze
ADVERTISER: Suntory

2021 Tangrams - Bronze - Durable Consumer Goods
DIGITAL STRATEGY

Just Don't Quit

AGENCY: Mindshare China
BRAND: Nike
CATEGORY: Durable Consumer Goods
AWARD: Bronze
ADVERTISER: Nike

2021 Tangrams - Bronze - Mobile
DIGITAL STRATEGY

Just Don't Quit

AGENCY: Mindshare China
BRAND: Nike
CATEGORY: Mobile
AWARD: Bronze
ADVERTISER: Nike

2021 Tangrams - Bronze - Social
DIGITAL STRATEGY

It's Just A Period

AGENCY: DDB Mudra Group
BRAND: Stayfree Sanitary Napkins
CATEGORY: Social
AWARD: Bronze
ADVERTISER: Johnson & Johnson

2021 Tangrams - Bronze - Social
DIGITAL STRATEGY

KITKAT4TAKJIL

AGENCY: Wunderman Thompson
BRAND: Kit Kat
CATEGORY: Social
AWARD: Bronze
ADVERTISER: Nestlé

2021 Tangrams - Bronze - Integrated Digital Campaign
DIGITAL STRATEGY

Increase Your Odds Of Survival

AGENCY: Dentsu Creative Hong Kong
BRAND: Manulife
CATEGORY: Integrated Digital Campaign
AWARD: Bronze
ADVERTISER: Manulife

2021 Tangrams - Bronze - User Experience
DIGITAL STRATEGY

Touch-And-Go Coffee

AGENCY: Isobar
BRAND: Boss Coffeeboss
CATEGORY: User Experience
AWARD: Bronze
ADVERTISER: Suntory