2018 International advertising festival “White Square” (Minsk, Belarus) Award Winners

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2018 White Square - Silver - Socially-oriented project / campaign
Social Advertising

1st Grrrade A

AGENCY: BBDO Russia Group
BRAND: Pedigree
CATEGORY: Socially-oriented project / campaign
AWARD: Silver
ADVERTISER: Mars, Inc.

2018 White Square - Silver - Outdoor
OUTDOOR

Sberbank neighborhoods

AGENCY: Good LLC
BRAND: Sberbank
CATEGORY: Outdoor
AWARD: Silver
ADVERTISER: Sberbank

2018 White Square - Silver - Creative effectiveness
Creative effectiveness

Coffee is not a drug

AGENCY: Possible
BRAND: Moscow Black
CATEGORY: Creative effectiveness
AWARD: Silver
ADVERTISER: Chernyi Cooperative

2018 White Square - Silver - Visual branded content
Branded Content & Entertainment

Everybody Loves Crabs!

AGENCY: Voskhod
BRAND: VICI
CATEGORY: Visual branded content
AWARD: Silver
ADVERTISER: Viciunai

2018 White Square - Silver - TV
Film

Parimatch Epic Battle

AGENCY: Electric Sheep Film
BRAND: Parimatch
CATEGORY: TV
AWARD: Silver
ADVERTISER: Parimatch

2018 White Square - Silver - Use of promo (mediums & experience)
Promo & Activation

Sberbank neighborhoods

AGENCY: Good LLC
BRAND: Sberbank
CATEGORY: Use of promo (mediums & experience)
AWARD: Silver
ADVERTISER: Sberbank

2018 White Square - Silver - Design of virtual promo-tools
Digital Design

Sberbank neighborhoods

AGENCY: Good LLC
BRAND: Sberbank
CATEGORY: Design of virtual promo-tools
AWARD: Silver
ADVERTISER: Sberbank

2018 White Square - Silver - Interactive branded content
Branded Content & Entertainment

A 36 Hour Live Stream to Celebrate a 30 Second Live Commercial

AGENCY: BBDO Russia Group
BRAND: Chocolate bar
CATEGORY: Interactive branded content
AWARD: Silver
ADVERTISER: Mars

2018 White Square - Silver - Use of media channel
2018 White Square - Silver - Digital & Social
2018 White Square - Silver - Digital & Social
Promo & Activation

RUNTOSCROLL

AGENCY: Friends Agency
BRAND: adidas Alphabounce running shoes
CATEGORY: Digital & Social
AWARD: Silver
ADVERTISER: adidas

2018 White Square - Silver - Use of promo (mediums & experience)
Promo & Activation

RUNTOSCROLL

AGENCY: Friends Agency
BRAND: adidas Alphabounce running shoes
CATEGORY: Use of promo (mediums & experience)
AWARD: Silver
ADVERTISER: adidas

2018 White Square - Silver - Interactive branded content
Branded Content & Entertainment

RUNTOSCROLL

AGENCY: Friends Agency
BRAND: adidas Alphabounce running shoes
CATEGORY: Interactive branded content
AWARD: Silver
ADVERTISER: adidas

2018 White Square - Silver - Websites
Digital

RUNTOSCROLL

AGENCY: Friends Agency
BRAND: adidas Alphabounce running shoes
CATEGORY: Websites
AWARD: Silver
ADVERTISER: adidas

2018 White Square - Silver - Social
Digital

#1917LIVE: What if Twitter existed 100 years ago?

AGENCY: RT
BRAND: RT
CATEGORY: Social
AWARD: Silver
ADVERTISER: RT

2018 White Square - Silver - Interactive branded content
Branded Content & Entertainment

Earth 2050

AGENCY: Possible
BRAND: Kaspersky Earth 2050 website
CATEGORY: Interactive branded content
AWARD: Silver
ADVERTISER: Kaspersky

2018 White Square - Silver - Campaign
Direct

1st Grrrade A

AGENCY: BBDO Russia Group
BRAND: Pedigree
CATEGORY: Campaign
AWARD: Silver
ADVERTISER: Mars, Inc.

2018 White Square - Silver - Branded tech and innovations
Digital

Twitch Goal Celebrator

AGENCY: Red Keds
BRAND: Nike
CATEGORY: Branded tech and innovations
AWARD: Silver
ADVERTISER: Nike

2018 White Square - Silver - Integrated digital campaign
Digital

“WHAT THE FAIL AWARDS”

AGENCY: BBDO Russia Group
BRAND: Snickers
CATEGORY: Integrated digital campaign
AWARD: Silver
ADVERTISER: Mars, Inc.

2018 White Square - Silver - Website Design
Digital Design

The History of the Mausoleum of Augustus

AGENCY: Havas Milan
BRAND: Fondazione TIM
CATEGORY: Website Design
AWARD: Silver
ADVERTISER: Tim International