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International advertising festival “White Square” (Minsk, Belarus)

Creative Award
Minsk, Belarus
SM Polis Insurance - "Stay Live. Stay Alive" by International advertising festival “White Square” (Minsk, Belarus) 2018

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TitleStay Live. Stay Alive
BriefPeople in Russia are constantly on their phones while driving, and radio phone-in shows exacerbate this problem. SM Polis Insurance fought against the habit by collaborating with a popular call-in radio show. When a presenter got a call from someone who was driving at, he immediately disconnected the call and broadcast the sound of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving.
Agency
Campaign Stay Live. Stay Alive
Advertiser SM Polis Insurance
Brand SM Polis Insurance

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PostedJanuary 2018
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
Media Type Radio
Length
Creative Director A...ey Gu......lin Subscribers Only
Copywriter A...n M....in Subscribers Only
Copywriter Al.....er S...uk Subscribers Only
Copywriter A...n R...in Subscribers Only
Art Director Vl.....av Der......ykh Subscribers Only
Media Supervisor El.....ta La.....va Subscribers Only