MAD STARS Winners

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2024 MAD STARS - Gold - Type: Long Form
Viral Video Stars (VIDEO)

Midnight

AGENCY: TBWA\Media Arts Lab
BRAND: iPhone 15
YEAR: 2024
CATEGORY: Type: Long Form
AWARD: Gold
ADVERTISER: Apple

2024 MAD STARS - Gold - Use of Mobile: Use of Mobile Websites
Mobile Stars (SOLUTION)

My Japan Railway

AGENCY: Dentsu Inc.
BRAND: Japan Railways
YEAR: 2024
CATEGORY: Use of Mobile: Use of Mobile Websites
AWARD: Gold
ADVERTISER: JR GROUP

2024 MAD STARS - Gold - Film Craft: Editing
Film Stars (SOLUTION)

Rumble

AGENCY: Droga5
BRAND: Tyson Fury vs Francis Ngannou
YEAR: 2024
CATEGORY: Film Craft: Editing
AWARD: Gold
ADVERTISER: STC x SNB

2024 MAD STARS - Gold - Use of Brand Experience & Activation: Use of Exhibitions & Installations
Brand Experience & Activation Stars (SOLUTION)

Project Yellow Canteen

AGENCY: Innocean Indonesia
BRAND: Dulux
YEAR: 2024
CATEGORY: Use of Brand Experience & Activation: Use of Exhibitions & Installations
AWARD: Gold
ADVERTISER: Dulux

2024 MAD STARS - Gold - Sectors: Vehicles
Print Stars (SOLUTION)

Tiger

AGENCY: Jung von Matt / Spree
BRAND: Hyundai IONIQ 5
YEAR: 2024
CATEGORY: Sectors: Vehicles
AWARD: Gold
ADVERTISER: Hyundai Motor Group

2024 MAD STARS - Gold - Practices & Specialism: Public Affairs & Lobbying
PR Stars (SOLUTION)

The Right to Care Card (film)

AGENCY: MullenLowe TREYNA
BRAND: Quezon City Local Government
YEAR: 2024
CATEGORY: Practices & Specialism: Public Affairs & Lobbying
AWARD: Gold
ADVERTISER: Quezon City Local Government

2024 MAD STARS - Gold - Film Craft: Direction
Film Stars (SOLUTION)

Midnight

AGENCY: TBWA\Media Arts Lab
BRAND: iPhone 15
YEAR: 2024
CATEGORY: Film Craft: Direction
AWARD: Gold
ADVERTISER: Apple

2024 MAD STARS - Gold - Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services
Innovation Stars (SOLUTION)

Midnight

AGENCY: TBWA\Media Arts Lab
BRAND: iPhone 15
YEAR: 2024
CATEGORY: Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services
AWARD: Gold
ADVERTISER: Apple

2024 MAD STARS - Gold - Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
Film Stars (SOLUTION)

Baifern meets the family

AGENCY: Sour Bangkok
BRAND: Sabina Braless
YEAR: 2024
CATEGORY: Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
AWARD: Gold
ADVERTISER: Jintana Lingerie Limited Partnership

2024 MAD STARS - Gold - Sectors: Non-for-Profit/Charity/Government
Diverse Insights Stars

Paper Organs (Board)

AGENCY: Leo Burnett Taiwan
BRAND: Taiwan Organ Sharing Registry & Patient Autonomy Promotion Center,
YEAR: 2024
CATEGORY: Sectors: Non-for-Profit/Charity/Government
AWARD: Gold
ADVERTISER: Taiwan Organ Sharing Registry & Patient Autonomy Promotion Center,

2024 MAD STARS - Gold - Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services
Innovation Stars (SOLUTION)

Project Humanity

AGENCY: Dentsu Inc.
BRAND: With ALS
YEAR: 2024
CATEGORY: Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services
AWARD: Gold
ADVERTISER: With ALS

2024 MAD STARS - Gold - Sectors: Drinks (Alcoholic & Non-Alcoholic)
Film Stars (SOLUTION)

The Couple

AGENCY: Ogilvy Thailand
BRAND: Delight
YEAR: 2024
CATEGORY: Sectors: Drinks (Alcoholic & Non-Alcoholic)
AWARD: Gold
ADVERTISER: Dutch Mill Group

2024 MAD STARS - Gold - Use of Direct Marketing: Use of Digital in a Direct Marketing Campaign
2024 MAD STARS - Gold - Sectors: Corporate/Institution
Brand Experience & Activation Stars (SOLUTION)

Plastic Farming

AGENCY: Asiatic Marketing Communications Ltd.
BRAND: MGI
YEAR: 2024
CATEGORY: Sectors: Corporate/Institution
AWARD: Gold
ADVERTISER: Meghna Group Industries (MGI)

2024 MAD STARS - Gold - Use of Media: Use of Print in a Media Campaign
Media Stars (SOLUTION)

Drug Test Poster

AGENCY: Cheil Worldwide
BRAND: Strong Girl Nam-soon
YEAR: 2024
CATEGORY: Use of Media: Use of Print in a Media Campaign
AWARD: Gold
ADVERTISER: JTBC

2024 MAD STARS - Gold - Sectors: Vehicles
PR Stars (SOLUTION)

Hyundai passes the driver's license test

AGENCY: Jung von Matt / Spree
BRAND: Hyundai IONIQ 5
YEAR: 2024
CATEGORY: Sectors: Vehicles
AWARD: Gold
ADVERTISER: Hyundai Motor Group

2024 MAD STARS - Gold - Use of Interactive: Use of Social
Innovation Stars (SOLUTION)

Unseen Goals (film)

AGENCY: Joystick, FIFCO
BRAND: Imperial
YEAR: 2024
CATEGORY: Use of Interactive: Use of Social
AWARD: Gold
ADVERTISER: Imperial Beer

2024 MAD STARS - Gold - Sectors: Corporate/Institution
Entertainment Video Stars (VIDEO)

My Destiny, My Choice

AGENCY: Forsman & Bodenfors Singapore
BRAND: SK-II
YEAR: 2024
CATEGORY: Sectors: Corporate/Institution
AWARD: Gold
ADVERTISER: Procter & Gamble

2024 MAD STARS - Gold - Outdoor Craft: Art Direction
Outdoor Stars (SOLUTION)

Happy opening

AGENCY: Cossette
BRAND: McDonald’s Canada
YEAR: 2024
CATEGORY: Outdoor Craft: Art Direction
AWARD: Gold
ADVERTISER: McDonald's

2024 MAD STARS - Gold - Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
Design Stars (SOLUTION)

Fit My Feet

AGENCY: McCann New Dehli
BRAND: Buckaroo
YEAR: 2024
CATEGORY: Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
AWARD: Gold
ADVERTISER: Buckaroo