2020 MAD STARS Award Winners

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2020 MAD STARS - Gold - Practices & Specialism: Government Brand voice (incl. strategic)
AD STARS: PR

Belt Up

AGENCY: Clemenger BBDO
BRAND: New Zealand Transport Agency
CATEGORY: Practices & Specialism: Government Brand voice (incl. strategic)
AWARD: Gold
ADVERTISER: New Zealand Transport Agency

2020 MAD STARS - Gold - Free-format Sectors: Not-for-profit / Charity
AD STARS: Outdoor

Belt Up

AGENCY: Clemenger BBDO
BRAND: New Zealand Transport Agency
CATEGORY: Free-format Sectors: Not-for-profit / Charity
AWARD: Gold
ADVERTISER: New Zealand Transport Agency

2020 MAD STARS - Gold - Sectors: Not-for-profit / Charity
AD STARS: Print

Belt Up

AGENCY: Clemenger BBDO
BRAND: New Zealand Transport Agency
CATEGORY: Sectors: Not-for-profit / Charity
AWARD: Gold
ADVERTISER: New Zealand Transport Agency

2020 MAD STARS - Gold - Sectors: Special Edition, Not-for-profit / Charity
AD STARS: Design

The Gun Violence History Book

AGENCY: FCB Chicago
BRAND: Illinois Council Against Handgun Violence
CATEGORY: Sectors: Special Edition, Not-for-profit / Charity
AWARD: Gold
ADVERTISER: Illinois Council Against Handgun Violence

2020 MAD STARS - Gold - Communication Design: Special Edition, Packaging (Sustainable Packaging)
AD STARS: Design

The Gun Violence History Book

AGENCY: FCB Chicago
BRAND: Illinois Council Against Handgun Violence
CATEGORY: Communication Design: Special Edition, Packaging (Sustainable Packaging)
AWARD: Gold
ADVERTISER: Illinois Council Against Handgun Violence

2020 MAD STARS - Gold - Sectors: Not-for-profit / Charity
AD STARS: Film

My Dear Brother

AGENCY: Rafineri
BRAND: LÖSEV
CATEGORY: Sectors: Not-for-profit / Charity
AWARD: Gold
ADVERTISER: LÖSEV

2020 MAD STARS - Gold - Sectors: Not-for-profit / Charity
AD STARS: Data Insights

Your Plastic Diet

AGENCY: Grey Worldwide
BRAND: WWF
CATEGORY: Sectors: Not-for-profit / Charity
AWARD: Gold
ADVERTISER: WWF

2020 MAD STARS - Gold - Sectors:"Engagement Finance / Services
AD STARS: Social & Influencer

Souvenirs From Travel

AGENCY: Leo Burnett Taiwan
BRAND: China Airlines
CATEGORY: Sectors:"Engagement Finance / Services
AWARD: Gold
ADVERTISER: China Airlines

2020 MAD STARS - Gold - Use of Media: Use of ambient media
AD STARS: Media

Aura Incense Barricade

AGENCY: TBWA\Sri Lanka
BRAND: Aura
CATEGORY: Use of Media: Use of ambient media
AWARD: Gold
ADVERTISER: D'las International

2020 MAD STARS - Gold - Use of Direct Marketing: Entertainment & Ambient media   (e.g. premiums)
AD STARS: Direct

Aura Incense Barricade

AGENCY: TBWA\Sri Lanka
BRAND: Aura
CATEGORY: Use of Direct Marketing: Entertainment & Ambient media (e.g. premiums)
AWARD: Gold
ADVERTISER: D'las International

2020 MAD STARS - Gold - Activation Use of Brand Experience: promotional Use of promotional
AD STARS: Brand Experience & Activation

LO5T (Case Film)

AGENCY: DDB Group Aotearoa
BRAND: Lotto New Zealand
CATEGORY: Activation Use of Brand Experience: promotional Use of promotional
AWARD: Gold
ADVERTISER: Lotto New Zealand

2020 MAD STARS - Gold - Use of Media: Use of screens
AD STARS: Media

LO5T (Case Film)

AGENCY: DDB Group Aotearoa
BRAND: Lotto New Zealand
CATEGORY: Use of Media: Use of screens
AWARD: Gold
ADVERTISER: Lotto New Zealand

2020 MAD STARS - Gold - Social Insight & Engagement: Audience Targeting
AD STARS: Social & Influencer

Lonely Rambutan

AGENCY: Wunderman Thompson
BRAND: Malee
CATEGORY: Social Insight & Engagement: Audience Targeting
AWARD: Gold
ADVERTISER: Malee Enterprise Co Ltd

2020 MAD STARS - Gold - Use of Media: stunt/live Use of ambient media
AD STARS: Media

The Burnt Christmas Tree

AGENCY: DDB Sydney
BRAND: Red Cross
CATEGORY: Use of Media: stunt/live Use of ambient media
AWARD: Gold
ADVERTISER: Red Cross

2020 MAD STARS - Gold - Activation Use of Brand Experience: campaign (e.g. Use of exhibitions and installations
Brand Experience & Activation

The Burnt Christmas Tree

AGENCY: DDB Sydney
BRAND: Red Cross
CATEGORY: Activation Use of Brand Experience: campaign (e.g. Use of exhibitions and installations
AWARD: Gold
ADVERTISER: Red Cross

2020 MAD STARS - Gold - Sectors: storytelling) Not-for-profit / Charity
AD STARS: PR

The Burnt Christmas Tree

AGENCY: DDB Sydney
BRAND: Red Cross
CATEGORY: Sectors: storytelling) Not-for-profit / Charity
AWARD: Gold
ADVERTISER: Red Cross

2020 MAD STARS - Gold - Practices & Specialism: Events & Experiential (PR)
AD STARS: PR

The Burnt Christmas Tree

AGENCY: DDB Sydney
BRAND: Red Cross
CATEGORY: Practices & Specialism: Events & Experiential (PR)
AWARD: Gold
ADVERTISER: Red Cross

2020 MAD STARS - Gold - Activation Sectors / campaign (e.g. Finance / Services /
AD STARS: Creative eCommerce

Astronomical Sales (75s)

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: MasterCard
CATEGORY: Activation Sectors / campaign (e.g. Finance / Services /
AWARD: Gold
ADVERTISER: MasterCard International

2020 MAD STARS - Gold - Activation Use of Brand Experience & stunts /live Use of promotional
AD STARS: Brand Experience & Activation

Astronomical Sales (75s)

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: MasterCard
CATEGORY: Activation Use of Brand Experience & stunts /live Use of promotional
AWARD: Gold
ADVERTISER: MasterCard International

2020 MAD STARS - Gold - Use of Interactive: Use of Web Platforms
AD STARS: Interactive

Astronomical Sales (75s)

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: MasterCard
CATEGORY: Use of Interactive: Use of Web Platforms
AWARD: Gold
ADVERTISER: MasterCard International