2018 Dubai Lynx International Festival of Creativity Award Winners

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2018 Dubai Lynx Awards - Grand Prix - Use of Talent
Branded Content & Entertainment

Imagine Dubai

AGENCY: Havas Worldwide Middle East
BRAND: DCTCM (Dubai Corporation for Tourism and Commerce Marketing)
CATEGORY: Use of Talent
AWARD: Grand Prix
ADVERTISER: DCTCM - Dubai Corporation for Tourism and Commerce Marketing

2018 Dubai Lynx Awards - Gold - Co-Creation & User Generated Content
Branded Content & Entertainment

One Book for Peace

AGENCY: Y&R Dubai
BRAND: Interreligious Council
CATEGORY: Co-Creation & User Generated Content
AWARD: Gold
ADVERTISER: Interreligious Council

2018 Dubai Lynx Awards - Gold - Online: Fiction & Non-Fiction
Branded Content & Entertainment

#SheDrives

AGENCY: TBWA\RAAD
BRAND: Nissan
CATEGORY: Online: Fiction & Non-Fiction
AWARD: Gold
ADVERTISER: Renault

2018 Dubai Lynx Awards - Silver - Innovation in Entertainment
Branded Content & Entertainment

CamelPower

AGENCY: TBWA\RAAD
BRAND: Nissan Automotive
CATEGORY: Innovation in Entertainment
AWARD: Silver
ADVERTISER: Nissan Motor Corp.

2018 Dubai Lynx Awards - Silver  - Use of Talent
Branded Content & Entertainment

Remake The Boxer

AGENCY: BBDO Pakistan
BRAND: Sting
CATEGORY: Use of Talent
AWARD: Silver
ADVERTISER: PepsiCo Inc.

2018 Dubai Lynx Awards - Silver  - Use of Original Composition for a Brand or Campaign
Branded Content & Entertainment

Vodafone - Make It Rain

AGENCY: J. Walter Thompson Cairo
BRAND: Pre-Paid Top-Up Card
CATEGORY: Use of Original Composition for a Brand or Campaign
AWARD: Silver
ADVERTISER: Vodafone Egypt

2018 Dubai Lynx Awards - Silver  - Brand or Product Integration into Music Content
Branded Content & Entertainment

Imagine Dubai

AGENCY: Havas Worldwide Middle East
BRAND: DCTCM (Dubai Corporation for Tourism and Commerce Marketing)
CATEGORY: Brand or Product Integration into Music Content
AWARD: Silver
ADVERTISER: DCTCM (Dubai Corporation for Tourism and Commerce Marketing)

2018 Dubai Lynx Awards - Bronze  - Excellence in Audience Engagement & Distribution Strategy
Branded Content & Entertainment

Let Out The Sour. Unsee that scene

AGENCY: MEDIACOM MENA
BRAND: Skittles
CATEGORY: Excellence in Audience Engagement & Distribution Strategy
AWARD: Bronze
ADVERTISER: Mars, Inc.

2018 Dubai Lynx Awards - Bronze  - Use of Original Composition for a Brand or Campaign
Branded Content & Entertainment

Zain Ramadan 2017

AGENCY: Mindshare MENA
BRAND: Mobile Telecommunication Company (ZAIN)
CATEGORY: Use of Original Composition for a Brand or Campaign
AWARD: Bronze
ADVERTISER: Mobile Telecommunication Company (ZAIN)

2018 Dubai Lynx Awards - Bronze  - Excellence in Audience Engagement & Distribution Strategy
Branded Content & Entertainment

#SheDrives

AGENCY: TBWA\RAAD
BRAND: Nissan
CATEGORY: Excellence in Audience Engagement & Distribution Strategy
AWARD: Bronze
ADVERTISER: Renault

2018 Dubai Lynx Awards - Bronze  - Use of Digital & Social
Branded Content & Entertainment

#Changetheclap

AGENCY: BBDO Pakistan
BRAND: Asia Pacific Transgender Network
CATEGORY: Use of Digital & Social
AWARD: Bronze
ADVERTISER: Asia Pacific Transgender Network

2018 Dubai Lynx Awards - Bronze  - Use of Digital & Social
Branded Content & Entertainment

Pepsi Ramadan - The Ad You Can't Watch Alone!

AGENCY: Impact BBDO
BRAND: Pepsi
CATEGORY: Use of Digital & Social
AWARD: Bronze
ADVERTISER: PepsiCo Inc.