2011 Effie Awards Europe Award Winners

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Best Demonstration of Integrated Effectiveness
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2011 European Association of Communications Agencies - Gold - Best Demonstration of Integrated Effectiveness
THE WINNERS

Dealer Channel

AGENCY: FCB Amsterdam
BRAND: DAF Trucks / PACCAR Parts
CATEGORY: Best Demonstration of Integrated Effectiveness
AWARD: Gold
ADVERTISER: PACCAR Parts

2011 European Association of Communications Agencies - Gold - Best Demonstration of Integrated Effectiveness
THE WINNERS

Voucher

AGENCY: FCB Amsterdam
BRAND: DAF Trucks / PACCAR Parts
CATEGORY: Best Demonstration of Integrated Effectiveness
AWARD: Gold
ADVERTISER: PACCAR Parts

2011 European Association of Communications Agencies - Gold - Best Demonstration of Integrated Effectiveness
THE WINNERS

Market to MAX

AGENCY: FCB Amsterdam
BRAND: DAF Trucks / PACCAR Parts
CATEGORY: Best Demonstration of Integrated Effectiveness
AWARD: Gold
ADVERTISER: PACCAR Parts

2011 European Association of Communications Agencies - Gold - Best Demonstration of Integrated Effectiveness
THE WINNERS

Max League 2011

AGENCY: FCB Amsterdam
BRAND: DAF Trucks / PACCAR Parts
CATEGORY: Best Demonstration of Integrated Effectiveness
AWARD: Gold
ADVERTISER: PACCAR Parts

2011 European Association of Communications Agencies - Gold - Best Demonstration of Integrated Effectiveness
THE WINNERS

Flyers

AGENCY: FCB Amsterdam
BRAND: DAF Trucks / PACCAR Parts
CATEGORY: Best Demonstration of Integrated Effectiveness
AWARD: Gold
ADVERTISER: PACCAR Parts

2011 European Association of Communications Agencies - Gold - Best Demonstration of Integrated Effectiveness
THE WINNERS

POS

AGENCY: FCB Amsterdam
BRAND: DAF Trucks / PACCAR Parts
CATEGORY: Best Demonstration of Integrated Effectiveness
AWARD: Gold
ADVERTISER: PACCAR Parts

2011 European Association of Communications Agencies - Gold - Best Demonstration of Integrated Effectiveness
THE WINNERS

Max League 2010

AGENCY: FCB Amsterdam
BRAND: DAF Trucks / PACCAR Parts
CATEGORY: Best Demonstration of Integrated Effectiveness
AWARD: Gold
ADVERTISER: PACCAR Parts