2018 D&AD Awards Award Winners
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Fearless Girl Arrives
AGENCY:
McCann Worldgroup
BRAND:
State Street Global Advisors
CATEGORY:
Earned Media/ Large Business (over 500 employees)
AWARD:
Yellow Pencil
ADVERTISER: State Street Corporation
It's a Tide Ad Campaign
AGENCY:
Saatchi & Saatchi
BRAND:
Procter & Gamble - Tide
CATEGORY:
Earned Media/Large Business (over 500 employees)
AWARD:
Yellow Pencil
ADVERTISER: Procter & Gamble
School for Justice
AGENCY:
J. Walter Thompson Amsterdam
BRAND:
Free A Girl Movement India
CATEGORY:
Innovative Media
AWARD:
Graphite Pencil
ADVERTISER: Free A Girl Movement India
The Child Replacement Programme/Hard To Impress
AGENCY:
Colenso BBDO Auckland
BRAND:
Pedigree
CATEGORY:
Integrated/Medium Business (50-500 employees)
AWARD:
Graphite Pencil
ADVERTISER: Mars, Inc.
Exclusive the Rainbow case study
AGENCY:
DDB Chicago
BRAND:
Mars Wrigley Confectionery
CATEGORY:
Earned Media/Large Business (over 500 employees)
AWARD:
Graphite Pencil
ADVERTISER: Wrigley Company
Exclusive the Rainbow Announcement
AGENCY:
DDB Chicago
BRAND:
Mars Wrigley Confectionery
CATEGORY:
Earned Media/Large Business (over 500 employees)
AWARD:
Graphite Pencil
ADVERTISER: Wrigley Company
KFC
AGENCY:
Wieden + Kennedy
BRAND:
KFC
CATEGORY:
Integrated/Large Business
AWARD:
Graphite Pencil
ADVERTISER: KFC Corporation
Scary Clown Night
AGENCY:
LOLA MullenLowe
BRAND:
Burger King
CATEGORY:
Earned Media/Large Business (over 500 employees)
AWARD:
Graphite Pencil
ADVERTISER: Burger King
Nothing Beats a Londoner
AGENCY:
Wieden+Kennedy
BRAND:
Nike
CATEGORY:
Integrated/Large Business
AWARD:
Graphite Pencil
ADVERTISER: Nike
Air-Ink
AGENCY:
Marcel Sydney
BRAND:
Tiger
CATEGORY:
Innovative Media
AWARD:
Wood Pencil
ADVERTISER: Asia Pacific Breweries
HeroSmiths
AGENCY:
Energy BBDO
BRAND:
Bayer
CATEGORY:
Integrated/Large Business
AWARD:
Wood Pencil
ADVERTISER: Bayer HealthCare LLC
The Virtual Crashboard (English version)
AGENCY:
Serviceplan Group France
BRAND:
Sécurité routière IDF
CATEGORY:
Innovative Media
AWARD:
Wood Pencil
ADVERTISER: Direction de la Sécurité et de la Circulation Routières
Google Home of the Whopper
AGENCY:
DAVID
BRAND:
Whopper
CATEGORY:
Innovative Media
AWARD:
Wood Pencil
ADVERTISER: Burger King
Until We All Belong
AGENCY:
Clemenger BBDO Melbourne
BRAND:
Airbnb
CATEGORY:
Integrated/Small Business (under 50 employees)
AWARD:
Wood Pencil
ADVERTISER: Airbnb
Don't Get Sextorted, Send a Naked Mole Rat
AGENCY:
No Fixed Address
BRAND:
The Canadian Centre for Child Protection
CATEGORY:
Earned Media
AWARD:
Wood Pencil
ADVERTISER: The Canadian Centre for Child Protection
The IKEA Human Catalogue
AGENCY:
BBH
BRAND:
IKEA
CATEGORY:
Earned Media/Large Business (over 500 employees)
AWARD:
Wood Pencil
ADVERTISER: IKEA
The Gene Project
AGENCY:
adam&eveDDB
BRAND:
Marmite
CATEGORY:
Integrated/Large Business (over 500 employees)
AWARD:
Wood Pencil
ADVERTISER: Unilever
More Than a Game
AGENCY:
adam&eveDDB
BRAND:
EA Sports FIFA18
CATEGORY:
Earned Media/Large Business (over 500 employees)
AWARD:
Wood Pencil
ADVERTISER: Electronic Arts Inc.
Make it Right, Swear Like a Mother
AGENCY:
CP+B
BRAND:
Kraft Mac & Cheese
CATEGORY:
Integrated/Large Business
AWARD:
Wood Pencil
ADVERTISER: Kraft Macaroni & Cheese