2022 The Loeries Award Winners

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2022 Loerie Awards - Silver - EFFECTIVE CREATIVITY - PREVIOUS WINNER
EFFECTIVE CREATIVITY

Dream Number

AGENCY: Impact BBDO
BRAND: Loto Libanais
CATEGORY: EFFECTIVE CREATIVITY - PREVIOUS WINNER
AWARD: Silver
ADVERTISER: Loto Libanais

2022 Loerie Awards - Silver - CREATIVE USE OF PAPER
DESIGN

Social Distancing Prayer Mat

AGENCY: BBDO Pakistan
BRAND: Reckitt
CATEGORY: CREATIVE USE OF PAPER
AWARD: Silver
ADVERTISER: Reckitt

2022 Loerie Awards - Silver - EFFECTIVE CREATIVITY - PREVIOUS WINNER
EFFECTIVE CREATIVITY

Nyathi Rider

AGENCY: Joe Public
BRAND: Chicken Licken
CATEGORY: EFFECTIVE CREATIVITY - PREVIOUS WINNER
AWARD: Silver
ADVERTISER: Chicken Licken

2022 Loerie Awards - Silver - WEBSITE OR MICROSITE
DIGITAL COMMUNICATION

Chickenstock

AGENCY: TBWA\RAAD
BRAND: KFC
CATEGORY: WEBSITE OR MICROSITE
AWARD: Silver
ADVERTISER: KFC

2022 Loerie Awards - Silver - LIVE ACTIVATIONS
LIVE COMMUNICATIONS

The Donation Plate

BRAND: Mohammed bin Rashid Al Maktoum Global Initiatives
CATEGORY: LIVE ACTIVATIONS
AWARD: Silver
ADVERTISER: Mohammed bin Rashid Al Maktoum Global Initiatives

2022 Loerie Awards - Silver - DESIGN MIXED-MEDIA CAMPAIGN
DESIGN

New Polo. Game on.

AGENCY: Ogilvy South Africa
BRAND: Volkswagen Polo
CATEGORY: DESIGN MIXED-MEDIA CAMPAIGN
AWARD: Silver
ADVERTISER: Volkswagen

2022 Loerie Awards - Silver - ONLINE FILM – ABOVE 30S
FILM

New Polo. Game on.

AGENCY: Ogilvy South Africa
BRAND: Volkswagen Polo
CATEGORY: ONLINE FILM – ABOVE 30S
AWARD: Silver
ADVERTISER: Volkswagen

2022 Loerie Awards - Silver - SINGLE MEDIUM ELEMENT
MEDIA INNOVATION

Empty Plates

AGENCY: Publicis Middle East
BRAND: 1 Billion Meals
CATEGORY: SINGLE MEDIUM ELEMENT
AWARD: Silver
ADVERTISER: The UAE Government Media Office

2022 Loerie Awards - Silver - TRANSIT & AIR
OUT OF HOME

Empty Plates

AGENCY: Publicis Middle East
BRAND: 1 Billion Meals
CATEGORY: TRANSIT & AIR
AWARD: Silver
ADVERTISER: The UAE Government Media Office

2022 Loerie Awards - Silver - PR CAMPAIGN
PR & MEDIA COMMUNICATION

Empty Plates

AGENCY: Publicis Middle East
BRAND: 1 Billion Meals
CATEGORY: PR CAMPAIGN
AWARD: Silver
ADVERTISER: The UAE Government Media Office

2022 Loerie Awards - Silver - INTEGRATED CAMPAIGN
INTEGRATED CAMPAIGN

Empty Plates

AGENCY: Publicis Middle East
BRAND: 1 Billion Meals
CATEGORY: INTEGRATED CAMPAIGN
AWARD: Silver
ADVERTISER: The UAE Government Media Office

2022 Loerie Awards - Silver - Media Innovation
MEDIA INNOVATION

Lesso Lessons

AGENCY: Ogilvy Africa
BRAND: Roto tanks
CATEGORY: Media Innovation
AWARD: Silver
ADVERTISER: Roto Moulders & Ogilvy Africa

2022 Loerie Awards - Silver - SINGLE MEDIUM ELEMENT
MEDIA INNOVATION

Sound Tour

AGENCY: Geometry Ogilvy Japan
BRAND: Spotify Japan
CATEGORY: SINGLE MEDIUM ELEMENT
AWARD: Silver
ADVERTISER: Spotify

2022 Loerie Awards - Silver - INTEGRATED CAMPAIGN
INTEGRATED CAMPAIGN

Made With Your Playlist

AGENCY: TBWA\Hunt\Lascaris Johannesburg
BRAND: Nissan x Spotify
CATEGORY: INTEGRATED CAMPAIGN
AWARD: Silver
ADVERTISER: Nissan Motor Corp.

2022 Loerie Awards - Silver - DIRECT MAIL
OUT OF HOME

Cap the Tap

AGENCY: Havas Istanbul
BRAND: Finish
CATEGORY: DIRECT MAIL
AWARD: Silver
ADVERTISER: Reckitt

2022 Loerie Awards - Silver - DESIGN FOR DIGITAL
DESIGN

Breakchains With Blockchain

AGENCY: Horizon FCB Middle East
BRAND: CHILDREN OF FEMALE PRISONERS' ASSOCIATION
CATEGORY: DESIGN FOR DIGITAL
AWARD: Silver
ADVERTISER: CHILDREN OF FEMALE PRISONERS' ASSOCIATION

2022 Loerie Awards - Silver - PR CAMPAIGN
PR & MEDIA COMMUNICATION

Breakchains With Blockchain

AGENCY: Horizon FCB Middle East
BRAND: CHILDREN OF FEMALE PRISONERS' ASSOCIATION
CATEGORY: PR CAMPAIGN
AWARD: Silver
ADVERTISER: CHILDREN OF FEMALE PRISONERS' ASSOCIATION

2022 Loerie Awards - Silver - OTHER SCREENS
FILM

BRIDE ARMOUR

AGENCY: Ogilvy South Africa
BRAND: Carling Black Label
CATEGORY: OTHER SCREENS
AWARD: Silver
ADVERTISER: AB Inbev

2022 Loerie Awards - Silver - TRANSIT & AIR
OUT OF HOME

Anti-Hijack Ads

AGENCY: VMLY&R Johannesburg
BRAND: Vodacom
CATEGORY: TRANSIT & AIR
AWARD: Silver
ADVERTISER: Vodacom

2022 Loerie Awards - Silver - DATA DRIVEN CAMPAIGN
DIGITAL COMMUNICATION

Anti-Hijack Ads

AGENCY: VMLY&R Johannesburg
BRAND: Vodacom
CATEGORY: DATA DRIVEN CAMPAIGN
AWARD: Silver
ADVERTISER: Vodacom