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- Best Gaming Brand Integration (campaign)
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- Best Online Advertising Film 1 minute or over
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- Best Packaging Re-Staging (campaign)
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- Best Performance (single)
- Best Photography
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- Best Photography (single)
- Best Portrait Poster
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- Best Poster Campaign (Campaign)
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- Best Poster Single
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- Best Press Advertisement
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- Best Press Campaign for Positive Change
- Best Press Craft Art Direction (campaign)
- Best Press ad (campaign)
- Best Press for Positive Change (campaign)
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- Best Print Poster (single)
- Best Product Innovation
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- Best Production Design
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- Best Production Design/Art Direction (single)
- Best Programme Idents
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- Best Promotional Event (single)
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- Best Public Service Advertisement
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- Best Radio 0-30secs (single)
- Best Radio Campaign or Series
- Best Radio Commercial
- Best Radio/Audio 0-30secs (campaign)
- Best Radio/Audio 31secs or over (single)
- Best Radio/Podcast/Audio Book Use of Music (single)
- Best Regional Poster (campaign)
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- Best Regional Press Advertisement
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- Best Social Media Campaign
- Best Social Networking
- Best Social Networking - Single
- Best Social to influence Positive Change (campaign)
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- Best Sound Design
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- Best Stunt for Positive Change (single)
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- Best TRANSPORT Poster Campaign (Campaign)
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- Best TV 30 - 60secs (single)
- Best TV 30-60secs (Campaign)
- Best TV 30-60secs (single)
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- Best TV 60secs & over
- Best TV 60secs & over (single)
- Best TV 60secs & over, campaign
- Best TV Campaign
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- Best TV Single - Single
- Best TV script Writing
- Best TV under 30secs (campaign)
- Best TV, Single
- Best Tactical Film
- Best Tactical Film (single)
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- Best Tactical Poster (single)
- Best Tactical Press
- Best Tactical Press (single)
- Best Tactical Press ad (single)
- Best Tagline (single)
- Best Title Sequence (single)
- Best Transport Poster (single)
- Best Typography
- Best Typography (campaign)
- Best Typography (single)
- Best Uncategorised entry
- Best Uncategorised entry (single)
- Best Use of AI (campaign)
- Best Use of AI (single)
- Best Use of Adapted Music
- Best Use of Adapted Music (single)
- Best Use of Animation
- Best Use of Copy
- Best Use of Data (single)
- Best Use of Dialogue
- Best Use of Direct Medium (campaign)
- Best Use of Events & Stunts (campaign)
- Best Use of Events & Stunts (single)
- Best Use of Existing Music (single)
- Best Use of Famous Personality
- Best Use of Humour
- Best Use of Music
- Best Use of Press & Outdoor (campaign)
- Best Use of Press & Outdoor (single)
- Best Use of Press & Outdoor Medium (single)
- Best Use of Production Budget under £40,000
- Best Use of Production Budget under £50,000
- Best Use of Social (single)
- Best Use of Social Media (campaign)
- Best Use of Social Media (single)
- Best Use of Talent/Influencers (campaign)
- Best Use of Talent/Influencers (single)
- Best Use of Technology (campaign)
- Best Use of Technology (single)
- Best User Participation (single)
- Best VFX (single)
- Best VOD 61 - 120 secs (single)
- Best VOD over 120secs (single)
- Best VOD under 60secs (single)
- Best VOD/Online Film 121secs or over (single)
- Best VOD/Online Film 60secs or under (single)
- Best VOD/Online Film 61 - 120 secs (single)
- Best Viral
- Best Viral Version of a Commercial
- Best Viral Version of a TV Commercial
- Best Women's Magazine Advertisement
- Best Writing for Design (campaign)
- Best Writing for Design (single)
- Best Writing for Film (single)
- Best Writing for Film no Dialogue (single)
- Best Writing for Film with Dialogue (campaign)
- Best Writing for Film with Dialogue (single)
- Best Writing for Online (single)
- Best Writing for Outdoor (campaign)
- Best Writing for Outdoor (single)
- Best Writing for Press (campaign)
- Best Writing of Dialogue for Film (single)
- Best use of Ambient/Guerilla
- Best use of Ambient/Guerilla (campaign)
- Best use of Ambient/Guerilla (single)
- Best use of Code (single)
- Best use of DOOH
- Best use of DOOH that is not a poster execution (single)
- Best use of Medium
- Best use of Medium (campaign)
- Best use of Medium (single)
- Best use of Music (single)
- Best use of Original Music (single)
- Best use of Outdoor Medium (campaign)
- Best use of Outdoor Medium (single)
- Best use of Radio/Audio Medium (single)
- Best use of Talent & Influencers (single)
- Best use of existing stock footage (single)
- Craft, Best Art Direction
- Craft, Best Illustration, Campaign
- Creative Review Honor - Best Art Direction
- Creative Review Honour for Best Art Direction
- Experiential: Best event-led campaign
- Film Craft: Best Use of Music
- Film, Best 30-60sec, campaign
- Film, Best Music/Sound Design
- Film, Best Production Design
- Film, Best TV, Campaign
- Film: Best 30 to 60 seconds
- Film: Best Cinema
- Game Launch Campaign (campaign)
- Gaming as a Media (single)
- General, Best Low Budget
- Institutional
- Ken Grimshaw Memorial Honour for Best Use of Humour
- Let's Go There
- Most Creative Personal Project (single)
- Most Diverse Film Production (single)
- Most Encouraging Change of Advertising Direction
- Most Interesting Use of Media / Ambient
- Most Promising Beginner(s)
- Most Promising Change of Direction
- NABS Charity Advertisement
- Press / Best Art Direction
- Press Craft—Best Image Manipulation
- TV/Cinema
- Tag Honour for Best New Campaign
- Tele-An Honour for Best Idea in 30 Seconds
- 1st
- 1st Prize
- 2 X Gold
- 2 X Silver
- 4 Bronze
- Ad of the Month
- Bronze
- Commendation
- Creative Circle Gold of Golds
- Gold
- Gold Campaign
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- Gold Craft TV
- Gold T&G
- Gold for Naz Nazli & Gareth Hare
- Gold of Golds
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- Platinum Award
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- Silver for "Drug Addict"
- Silver for "Sheep"
- Silver for "Suicide"
- Silver x3
- Winner
- &Rosas, Barcelona
- ###McCann-Erickson Manchester, Cheshire
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- 20Something, London
- 21GRAMS, London
- 77 Ventures, New York
- 138 Productions, Paris
- 180 Global, Amsterdam
- 180 Kingsday, Amsterdam
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- Academy Films, London
- Accenture Song, London
- Acne London
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- adam&eve Berlin
- adam&eveDDB, London
- AKQA, Berlin
- AKQA, São Paulo
- Albion, London
- AMV BBDO, London
- Analogfolk, Sydney
- Anomaly Amsterdam
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- Anomaly, London
- Anomaly, New York
- Anonymous Content, London
- Anonymous Content, New York
- Anorak Film, Berlin
- Antoni Garage, Berlin
- Art Camp, New York
- Atomic London
- BBC Broadcast, London
- BBC Corporate Creative Services, London
- BBC Creative Services, London
- BBC Creative, London
- BBC Studios Creative
- BBDO Paris, Boulogne Billancourt
- BBH Singapore
- BBH, London
- BETC Paris, Pantin
- BigTime Creative Shop, Riyadh
- Biscuit Filmworks LA, Los Angeles
- Biscuit Filmworks UK, London
- Blaank Productions, Berlin
- Black Dog Films
- Black Dog Films, London
- Black Kite Studios
- Blink London
- Blink Productions
- BLITZWORKS, London
- BMB, London
- Born Social, London
- Boys and Girls, Dublin
- Buddy Creative, Exeter
- Business Club Royale, Göteborg
- Cake, Amsterdam
- CANADA
- Carmichael Lynch, Minneapolis
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- CHEAT London
- Cheil London
- Cobblestone Filmproduktion GmbH, Hamburg
- Coffee & TV, London
- Cogent, Meriden
- COMPULSORY, LONDON
- Cossette, Toronto
- CP+B, Boulder
- Creative X, San Francisco
- Creature London
- Crispin Porter Bogusky, London
- Cuba UK Ltd, London
- CYW, Madrid
- D'Arcy London
- Dare, London
- Dark Horses, London
- Denomination, Ultimo
- DENTSU CREATIVE, London
- Design Bridge & Partners, London
- Design Bridge, Amsterdam
- Design Bridge, New York
- devilfish, London
- DFGW (now Freud), London
- Distil studio, London
- Division Paris
- Don't Panic, London
- Doomsday, Miami
- Draftfcb, Singapore
- Droga5, London
- Droga5, New York
- Drummond Central, Newcastle upon Tyne
- Duotone Audio Group, New York
- Edelman, London
- Edelman, Madrid
- Electric Theatre Collective
- Engine UK, London
- Factory 42, London
- Fallon, London
- Fallon, Minneapolis
- FCB Health, London
- FCB London
- Field Day, London
- Flying Object, London
- Fold7, London
- Forever Beta, London
- Forever, London
- Friend London
- Friends Electric
- Golin, London
- Golin, Paris
- Golley Slater & Partners, Cardiff
- Goodby Silverstein & Partners, San Francisco
- Grand Union, London
- Grey London
- Grey New York
- Ground Work, London
- GTB, London
- H5, Paris
- Havas London
- Havas LYNX, Manchester
- Havas Media Network, Puteaux
- Havas Play UK, London
- HeimatTBWA\, Berlin
- Here Design, London
- Here.We.Go., London
- Highsnobiety, Berlin
- Hingston Studio
- Hooper Galton, London
- House 337, London
- Hungry Man, London
- i Am Other, New York
- Iconoclast UK, London
- In The Company of Huskies, Dublin
- Innocean Australia, North Sydney
- Innocean Worldwide Europe, Frankfurt am Main
- Iris Worldwide, London
- Iris, London
- Isobel, London
- ITV, London
- Jack Morton Exhibits, Robbinsville
- January Productions, London
- Jaywing, London
- Jazz Communication, Bucharest
- Jelly London
- Johannes Leonardo, New York
- John Bevins Pty Limited, Balmain
- Joint, London
- Jung von Matt / Donau, Wien
- JWT EMEA, London
- Keko, London
- King Lear
- KODE, London
- krow Communications, London
- Leagas Delaney, London
- Leo Burnett EMEA, London
- Leo Burnett, Hong Kong
- Leo Burnett, London
- Like Minded Individuals, London
- Little Minx, Los Angeles
- LOLA MullenLowe, Madrid
- Lowe London
- Lucky Generals, London
- Lucky Generals, New York
- M&C Saatchi Abel, Cape Town
- M&C Saatchi Group, London
- M&C Saatchi, Edinburgh
- made by blah, London
- Mamapool, London
- Manning Gottlieb OMD, London
- Marcel, Paris
- McCann Bristol
- McCann Craft, London
- McCann Health, London
- McCann London
- McCann Manchester, Macclesfield
- Meanwhile, Manchester
- MEME London Ltd
- MJZ
- Motel, London
- Mother
- Mother London, London
- Mox, London
- MRM McCann London, SE1 PN London
- MRM Worldwide, London
- MullenLowe Global, London
- MullenLowe SSP3 Mexico (Archive), Mexico City
- MullenLowe UK, London
- Mustoes, London
- n/a
- Neverland, Bilbao (vizcaya)
- Neverland, London
- New Commercial Arts, London
- Nexus Studios, London
- No. 8
- NOMINT, London
- NONEiDEAS™, Santo Domingo
- Nord DDB STO, Stockholm
- Now, London
- Octagon, Sydney
- Ogilvy, London
- OgilvyOne Worldwide London
- OLIVER Agency, London
- Omelet, Budapest
- Omelet, Culver City
- Orchard, Brooklyn
- Orofena Films, ...
- Osbert Parker Films, London
- Outsider, London
- Pablo, London
- Park Pictures, London
- Partizan
- Passion Pictures, London
- Passion Pictures, Paris
- Pine
- POL Oslo
- powster, London
- Prettybird, London
- ProdCo, London
- Proximity London
- Publicis Dublin
- Publicis London
- Publicis London
- Publicis Sapient London
- Pulse Films, London
- Quiet Storm, London
- R/GA London + R/GA Los Angeles
- Racket Studio, London
- Ragi Dholakia Productions, London
- Rapier Ltd, Paddington
- RAPP UK, London
- RAPP, Dubai
- Rattling Stick, London
- Recipe, London
- Redux Content, London
- RESET Content, Santa Monica
- Revolt, London
- Rhys & Barret, London
- Ridley Scott Creative Group, London
- Riff Raff Films, London
- Rogue Films, London
- RSA
- RSA Films
- Saatchi & Saatchi EMEA, London
- Saatchi & Saatchi New Zealand, Parnell
- Saatchi & Saatchi X, London
- Saatchi & Saatchi, Ho Chi Minh City
- Saatchi & Saatchi, London
- Saatchi & Saatchi, New York
- Serviceplan Group, Munich
- Sips & Bites, London
- Sky Creative
- Sky Creative, London
- SMUGGLER
- Smuggler, London
- Somesuch, London
- Spindle
- Spotify In-House
- Squarespace
- St. Luke’s Communications, London
- Stack, London
- Stereo Total
- Stink Films, London
- Stitch, London
- String and Tins, London
- Superunion, London
- T&Pm, London
- T&Pm, New York
- TBWA\GGT (now TEQUILA\London)
- TBWA\London
- TBWA\Media Arts Lab, Los Angeles
- Tempomedia Productions
- thanksbro, Paris
- The Agency, Specsavers, London
- The Beyond Collective, London
- The Brooklyn Brothers, New York
- The Corner Shop
- The Corner, London
- The Gate, London
- The Leith Agency, Edinburgh
- The One Off, London
- The Or, London
- The Red Brick Road, London
- The Story Lab
- The Sweet Shop, London
- Time Based Arts, London
- Townhouse, New York
- Twitter Next, London
- Uncommon Creative Studio, London
- Uncommon Works Marketing Group, Mechanicsburg
- United London
- Universal Music
- Untold Fable, London
- VaynerMedia, London
- VCCP, London
- Verizon
- Vinnie Advertising, London
- VML, London
- VML/The Pharm, London
- VMLY&R, Wien
- WCRS, London
- weber shandwick
- WeTransfer
- WeTransfer
- Who Wot Why, London
- Wieden + Kennedy Amsterdam
- Wieden + Kennedy, Portland
- Wieden+Kennedy, London
- Wonderhood Studios, London
- WPP Team Horizon, London
- Wunderman Thompson UK, London
- Wunderman Thompson, Cairo
- Wunderman Thompson, Milan
- Wunderman Thompson, Sâo Paulo
- WundermanThompson Switzerland, Zurich
- Y&R Lima
- Y&R London
- Zeal Creative
- 88rising
- AMG Mercedes
- ASDA
- AWAL Records
- AXA
- Academy Films
- Accenture
- Acir
- Adele
- Age UK
- Airband
- Aldi
- Aldi UK
- All People All Places (APAP)
- Allianz Insurance
- Alt J
- Altitude Films
- Alzheimer's Research UK
- Alzheimer's Society
- Alzheimer’s Society UK
- Amazon
- Amazon Books
- Amazon Prime Video
- Amazon.com, Inc.
- Amnesty International
- Ancestry
- Anheuser-Busch Companies, Inc.
- Ann Summers
- AntsLive
- Apple
- Apple Corps, Universal Music
- Apple Inc.
- Argos
- Argos Ltd
- Arla Foods
- Arlo Parks
- Arsenal FC and Adidas
- Art Pass
- Asahi Breweries
- Asics
- AstraZeneca
- Atlantic Records
- Audi
- Audible
- Audible, Inc.
- Avenged Sevenfold
- B&Q
- BBC
- BBC Earth, BBC Studios
- BBC News
- BBC One
- BECO
- BERWYN
- BMG
- BMW/MINI
- BT
- BT Group
- BXKS
- Back Up Trust
- Bakar
- Balenciaga
- Barbour
- Barcel S.A. de C.V
- Barclaycard
- Barclays
- Barnardo's
- Barnardo’s
- Barossa Distilling
- Bastille
- Battersea Dogs and Cats Home
- Bayer
- Beam Suntory
- Beats By Dre
- Beavertown
- Beavertown Brewery
- Belief
- Belvedere Vodka
- Benjamin Earl Turner
- Berghaus
- Bet365
- Bethesda Softworks LLC
- Bettys & Taylors Group
- Black Tor Brewery
- Bloody Good Period
- Bloom & Wild
- Bodyform
- Boots
- Born Free Foundation
- Boys Noize & Kelsey Lu
- Breast Cancer Now
- Bree Runway
- Brewdog
- Brewdog PLC
- Brilliant Minds Learnnig Centre
- British Airways
- British Heart Foundation
- British Red Cross
- British Telecom
- Britvic Soft Drinks Limited
- Brook
- Burberry
- Burger King
- Business In The Community
- Butterkist
- CALM
- CANAL+
- CCM
- COLDXMAN
- CORA
- Cadbury
- Calvin Klein
- Calvin Klein x Palace
- CamelPhat x Jake Bugg
- Campaign Against Living Miserably
- Campaign Against Living Miserably (CALM)
- Campari Group
- Canesten, Bayer Consumer Health
- Cannondale
- Cannondale Corporation
- Carnage
- Cat Stevens
- Central Office of Information
- Channel 4
- Chase & Status
- Chemical Brothers
- Chester Zoo
- Child Poverty Action Group
- Chillys
- Chococo
- Church & Dwight Co., Inc.
- Clipper Teas
- Co-Op
- Coca-Cola Company
- Coca-Cola Enterprises
- Coco de Mer
- Columbia Records
- Commonwealth War Graves Commission
- Communities & Local Government-
- Condé Nast Publications
- Confused.com
- Cosmopolitan Magazine
- Coventry City of Culture
- Create Not Hate
- Crif Dogs
- Crimestoppers UK
- Crispin Porter + Bogusky X Single Homeless Project
- Cupra
- Currys
- D&AD
- DESPERADO'S/STONEWALL
- DFS
- DFS (Dwell)
- Daimler AG
- Dark Horses
- Das Handwerk
- Dazed
- Decathlon x NBA
- Deloitte
- Department for Digital, Culture, Media and Sport
- Department for Education
- Department of Education
- Depaul Trust
- Deutsche Telekom AG
- Diageo
- Difflam
- Direct Line
- Discord
- Disney
- Dog's Trust
- Dogs Trust
- Dole Sunshine Company
- Domino's Pizza
- Dove
- Dr. Ing. h.c. F. Porsche AG
- Drumsheds
- Dua Lipa
- Dubai Department of Tourism and Commerce Marketing
- Duck Sauce
- E.ON
- E.ON / Scamp & Dude
- EA Sports
- EE
- EE-Hope United
- EELS
- EMI
- Earl of East
- East Cheshire Hospice
- Electronic Arts Inc.
- Electronic Arts Inc. EA
- Elle
- Ellie Goulding
- Elvie
- Eon Productions
- EpiCC/Epilepsy Society
- Erste Bank der österreichischen Sparkassen AG
- Essity
- Ethypharm
- Etsy
- Eurosport
- Evoca Foundation
- Expedia, Inc.
- Experian
- FAMM
- FELGTB
- FIFA
- FKA Twigs
- Farrow & Ball
- Ferrero
- Flora
- Florence + The Machine
- Fly Anakin
- Ford Motor Company
- Formula E
- Fortnum & Mason
- Fourth Wave Wine
- French Connection
- Frontline19
- Fumble
- GLASTONBURY
- GLOBAL
- Garena
- Gay Times
- General Entertainment Authority
- George The Poet
- Ginsters
- Girl vs Cancer
- GlaxoSmithKline
- Glenlivet
- Global Alliance
- Global Women
- Great Western Railway
- Greene King
- Greene King Brewery
- Greenpeace
- Grenfell United
- Groupe Renault
- Grupo Bimbo
- Guardian Media Group
- Gucci
- Gucci x GQ
- Gymbox
- H&M
- H.J. Heinz
- HP Foods
- HS1 and Hatchards
- HSBC
- Habito
- Hanif Books
- Harper Collins
- Harrison's Fund
- Harvey Nichols
- Havas LYNX
- Heart Research UK
- Heineken
- Hewlett-Packard
- Hey Girls
- Heycar
- Hiscox
- Hitachi Corporation
- HomeAway.com, Inc.
- Honda Motor Co., Ltd.
- Hope FC
- Hospitality Rising
- Hot Chip
- Hyundai Motor Group
- IKEA
- IMPRIMERIE PAPER
- ING
- INVISTA
- ITV
- Ian Pons Jewell
- IcelandAir
- Ineos
- Instacart
- International Airlines Group
- International Olympic Committee
- International Paralympic Committee
- International Women's Day
- IronmongeryDirect
- JAE5
- JD Sports
- Jehnny Beth
- Jeshi
- John Lewis
- John Lewis Insurance
- John Lewis Partnership
- Jordan
- Joy Crookes
- Jurdan Bryant
- Just Eat
- Just Eat Takeway
- Justin Edinburgh 3 Foundation
- KFC
- KFC Corporation
- KIDSØ
- KP Snacks
- Kam-BU
- Karma Nirvana
- Kellogg's
- Kern & Sohn
- Kia Motors
- King
- Kit Us Out
- Klarna
- LEGO
- LIONSGATE+
- Ladbrokes
- Land Rover
- Laura Hyde Foundation
- Lava La Rue
- Lewis Capaldi
- Lexus
- Libresse
- Lisa King
- Little Simz
- LiveScore
- London Short Film Festival
- London Youth
- Loyle Carner
- Lucky Generals
- M&S
- MEAN TOMATO
- MIRWAIS
- MONCLER
- Macmillan Cancer Support
- Major League Baseball
- Make My Money Matter
- ManyPets
- Mars Petcare
- Mars, Inc.
- Mast-Jägermeister
- McDonald's
- McDonald's UK
- Media Trust \ City Bridge Trust \ Synergy Theatre Project
- Menopause Mandate
- Meta
- Microsoft
- Microsoft & Invictus Games Foundation
- Microsoft/Xbox & Gamers Outreach
- Migration Museum
- Missing People
- Momondo
- Mondelez International
- Morrisons
- Mute Records
- Müller
- N/A
- NHS - National Health Service
- NHS Blood and Transplant
- NHS England
- NSPCC
- NatWest
- National Centre for Domestic Violence
- National Society for Prevention of Cruelty to Children
- Netflix
- Netflix, Inc.
- News UK
- Newsquest
- Nike
- Nike ACG x Dazed
- Ninja Tune
- Norton
- Nubian Jak Community Trust
- O2
- ON Run
- Ovarian Cancer Action
- Over the Bloody Moon
- Oxfam
- P&O Ferries
- PETA
- Paddy Power PLC
- Parlophone
- People for the Ethical Treatment of Animals PETA
- PepsiCo Inc.
- Pernod-Ricard
- Pharrell, 21 Savage and Tyler, The Creator
- Pirate Ship
- Plant Drop
- Port Magazine
- Pride in London
- Princes
- Pringles, Xbox
- Procter & Gamble
- Prostate Cancer UK
- RCA Records
- RISE.365
- Reckitt
- Reckitt Benckiser
- Reed Recruitment
- Refuge
- Relate
- Renault
- Rina Sawayama
- Rovio
- Royal Air Force
- Royal National Institute of Blind people (RNIB)
- Royal Navy
- Rudimental
- SEAT S.A.
- SIRIUSXM
- SKODA
- STAMMA
- Sainsbury's
- Saint John Ambulance
- Samsung
- Sandoz, Lenalidomide
- Setapp
- Seychelles Breweries
- Shelter
- Show Racism the Red Card
- Sir Geoff Hurst
- Skrillex
- Sky
- Sky Sports
- Sloggi
- Smart Energy
- Social Mobility Foundation
- Specsavers
- Sport England
- Sports Direct
- Spotify
- Squarespace
- Squarespace, Inc.
- St John Ambulance
- Starling Bank
- Stella McCartney x Netflix's Sex Education
- Stonewall
- Stormzy
- Subway
- Superdrug
- Suzuki Cars UK
- T-Mobile
- TRANSGRESSIVE
- TV Licence
- Tate Britain
- Tesco
- Tesco PLC
- Teva
- The Acid Survivors Trust International (ASTi)
- The Big Issue
- The Book of Man
- The Diana Award
- The Joshua Ribera Foundation & SBTV
- The Kiyan Prince Foundation
- The Listening Planet
- The Metropolitan Museum of Art
- The Microloan Foundation
- The Pilion Trust
- The Soup Kitchen
- The Wayback
- Three
- Times Newspapers Ltd.
- Toyota Motor Corporation
- Transport for Greater Manchester
- Transport for London
- Tylko
- UK Black Pride
- Uber
- Uber Eats
- Uncommon Creative Studio & Stonewall
- UniCredit Group
- Unilever
- United Biscuits
- United Nations High Commissioner for Refugees UNHCR
- Uno
- Usher
- Valeo Confectionery
- Vanarama National League
- Virgin Atlantic
- Virgin Media
- Virgin Media O2
- Visa International
- Vodafone
- Volkswagen
- Volvo
- WM Magner LTD
- WWF
- Warner
- Warp Records
- Waterstones
- WeTransfer
- Weetabix
- Women's Aid
- Workspace
- Yeastie Boys
- Yorkshire Tea
- adidas
- black midi
- eBay
- eBay UK
- moneysupermarket.com
- none
- on-running.com
- what3words
- 118 118
- 3
- 3 Mobile
- 46664/Coca-Cola
- AMG Mercedes
- AOL
- ASDA
- ASOS
- AXA
- Absolut Vodka
- Academy Films
- Accenture
- Adele
- After Life
- Age UK
- Airband
- Alcoholics
- Aldi
- Aldi UK
- Alexa
- All People All Places (APAP)
- Alt J
- Alzheimer's Society
- Alzheimer's Society, UK
- Alzheimer’s Research UK
- Alzheimer’s Society UK
- Amazon
- Amazon Alexa
- Amazon Books
- Amazon Echo
- Amazon Prime
- Amazon Prime Video
- Ambre Solaire
- Amnesty International
- Ancestry
- Angry Birds 2
- Ann Summers
- AntsLive
- Apex Legends
- Apparat
- Apple
- Apple Airpods Pro 2
- Apple Corps, Universal Music
- Apple Tango
- Apple Tango Jazz FM
- Argos
- Argos Ltd
- Ariel
- Arlo Parks
- Arsenal FC and Adidas
- Art Pass
- Asics
- AstraZeneca
- Audi
- Audi A5
- Audi A7 Sportback
- Audi Q5
- Audi RS3
- Audi Technology
- Audible
- Avenged Sevenfold
- Axe
- Axe / Lynx
- Axe Apollo
- B&Q
- BBC
- BBC 2
- BBC Children In Need
- BBC Earth, BBC Studios
- BBC News
- BBC One
- BBC Radio 1
- BBC Radio 1xtra
- BBC Radio 2
- BBC Sounds
- BBC Sport
- BBC Teach
- BBC iPlayer
- BBC4
- BECO
- BERWYN
- BHF
- BMW
- BT
- BT Sport
- BT Sports
- BXKS
- Back Up Trust
- Bakar
- Balenciaga
- Barbour
- Barclaycard
- Barclays
- Barnado's
- Barnardo's
- Barnardo’s
- Bastille
- Battersea Dogs and Cats Home
- Battle of the Baddest
- Bayer
- Beats By Dre
- Beavertown
- Beavertown Brewery
- Belief
- Bell's Whisky
- Belvedere Vodka
- Ben & Jerry's
- Benjamin Earl Turner
- Berghaus
- Bet365
- Big Yellow Self Storage
- Black Country, New Road
- Black Tor Rum
- Blackcurrant Tango
- Blacks Leisure Group
- Bloody Good Period
- Bloom & Wild
- Bodyform
- Boots
- Born Free Foundation
- Boys Noize & Kelsey Lu
- Breast Cancer Now
- Bree Runway
- Brewdog
- British Airways
- British Army/Coi
- British Heart Foundation
- British Red Cross
- Brook
- Brut
- Brylcreem
- Buckle My Shoe
- Bud Ice
- Budweiser
- Burberry
- Burger King
- Business In The Community
- Butchers
- Butlins
- Butterkist
- CALM
- CLG Fire Safety
- COI
- COI Communications, Dept of Health/Social Workers
- COLDXMAN
- Cadbury
- Cadbury Dairy Milk
- Calvin Klein x Palace
- CamelPhat x Jake Bugg
- Campaign
- Campaign Against Living Miserably
- Cannondale
- Carling
- Carlsberg
- Cat Stevens
- Cell C
- Channel 4
- Chemical Brothers
- Coca-Cola
- Coco de Mer
- Coventry
- Create Not Hate
- Crif Dogs
- Crimestoppers UK
- Cupra
- D&AD
- DFS
- Dark Horses
- Daz
- Department for Education
- Department for Transport DfT
- Department of Health
- Depaul Trust
- Depaul UK
- Deutsche Telekom
- Diet Coke
- Difflam
- Discord
- Dole Sunshine Company
- Doom
- Doritos
- Dove
- Drench
- Dua Lipa
- Duck Sauce
- E.ON / Scamp & Dude
- EA FIFA 22
- EA Sports FC
- EE
- Earl of East
- Edge
- Energy Saving Trust
- Evoca Foundation
- FCUK
- Farrow & Ball
- Fast Food
- Financial Times
- Flora
- Florence + The Machine
- Formula E
- Fortnum & Mason
- Fox’s
- Frontline19
- Full Circle
- GAY TIMES Amplifund
- GIRLvsGirl vs CancerCANCER
- George The Poet
- Glenlivet
- Global Women New Zealand
- Great Western Railway
- Greene King
- Greenpeace
- Grenfell United
- Gucci
- Guiness
- Guinness
- H&M
- HSBC
- Habito
- Hak Baker
- Hamlet Cigars
- Harrison's Fund
- Harvey Nichols
- Heineken
- Heinz
- Hey Girls
- Hiscox
- Honda
- Honda CR-Z
- Hovis
- Hovis Bread
- IKEA
- ITV
- Iceland
- IcelandAir
- Instacart
- International Olympic Committee (IOC)
- IronmongeryDirect
- JD Sports
- John Lewis
- John Lewis & Partners
- John Lewis Insurance
- John Smith's
- John West
- Johnnie Walker
- Jordan
- Jurdan Bryant
- Just Eat
- Jägermeister
- KFC
- KIDSØ
- Karma Nirvana
- Kellogg's
- Klarna
- Ladbrokes
- Land Rover
- Land Rover Freelander
- Land Rover Phone
- Laura Hyde Foundation
- Lay's
- Learning Centre
- Lewis Capaldi
- Lexus International
- Libresse
- Little Simz
- LiveScore
- London Youth
- Loyle Carner
- Lurpak
- Lynx
- MINI
- Macmillan Cancer Support
- Magners
- Make My Money Matter
- Malibu
- Marie Stopes International
- Marmalade Magazine
- Marmite
- Marmite Squeezy
- MasterCard
- Maynards Bassetts
- McDelivery
- McDonald's
- McDonald's UK
- Media Trust \ City Bridge Trust \ Synergy Theatre Project
- Menopause Mandate
- Metropolitan Police Service
- MicroLoan Foundation
- Microsoft
- Microsoft & Invictus Games Foundation
- Microsoft Xbox 360
- Microsoft/Xbox & Gamers Outreach
- Migration Museum
- Missing People
- Momondo
- Morrisons
- Muller
- Müller
- Müller Yogurt
- N/A
- NHS
- NHS Blood and Transplant
- NSPCC
- NSPCC/Childline
- NatWest
- National Centre for Domestic Violence
- Netflix
- Nike
- Nike ACG x Dazed
- Nissan
- Norton
- Nubian Jak Community Trust
- Nurofen
- Nursing
- Obsession
- On Running
- Orange
- Otrivin
- Ovarian Cancer Action
- Over the Bloody Moon
- Oxfam
- Oxfam Vintage Fahion
- P&O Ferries
- PETA
- PETA UK
- Paddy Power
- Parlophone
- Peeterman Artois
- Persil
- Pharrell, 21 Savage and Tyler, The Creator
- Pirate Ship
- Planet Earth III
- Plant Drop
- Port Magazine
- Pot Noodle
- Preserving the history of WWII
- Pride in London
- Princes Tuna
- Pringles, Xbox
- Procter & Gamble
- Prostate Cancer UK
- Puma Fragrances
- Quality Street
- RISE.365
- RNIB
- Radio 1Xtra
- Radio Stations
- Recruitment
- Reebok
- Reed
- Refuge
- Refugee Olympic and Paralympic Teams
- Relate
- Remington
- Renault Clio
- Replens
- Rexona
- Rina Sawayama
- Royal National Institute for Blind People RNIB
- Royal Navy
- Rudimental
- STAMMA
- Sainsbury's
- Samsung
- Samsung Exynos
- Samsung Galaxy Z Flip5
- Samsung Mobile
- Sandoz, Lenalidomide
- Setapp
- Sheba
- Shelter
- Show Racism the Red Card
- Sipsmith
- Sir Geoff Hurst
- SiriusXM
- Skoda
- Skrillex
- Sky
- Sky One
- Sky Sports
- Sloggi
- Smart Energy
- Social Mobility Foundation
- Social Worker Recruitment
- Social Workers
- Sol Beer
- Sony
- Sony Bravia
- Sony PlayStation
- Sony PlayStation 2
- Specsavers
- Sport England
- Sports Direct
- Spotify
- Spotify UK
- Squarespace
- St John Ambulance
- Starbucks
- Starling Bank
- Stella Artois
- Stella McCartney x Netflix's Sex Education
- Stonewall
- Stormzy
- Subway
- Sudocrem SUDOSALVE
- Superdrug
- Suzuki Cars UK
- T-Mobile
- THINK! Road Safety
- TV Licence
- Takis
- Talk to Me
- Tango
- Tate Britain
- Temptations
- Tesco
- The Acid Survivors Trust International (ASTi)
- The Big Issue
- The Book of Man
- The Diana Award
- The Guardian
- The Joshua Ribera Foundation & SBTV
- The Kiyan Prince Foundation
- The Listening Planet
- The Metropolitan Museum of Art
- The Metropolitan Police
- The National
- The Pilion Trust
- The Soup Kitchen
- The Sun
- The Sunday Times
- The Wayback
- Three
- Tic Tac
- Timex
- Toyota
- Toyota GR86
- Transport for Greater Manchester
- Transport for London
- Travelocity.co.uk
- Tylko
- UK Black Pride
- UNICEF
- Uber
- Uber Eats
- Uber One
- Umbro
- Uncommon Creative Studio & Stonewall
- UniCredit
- United Airlines
- Usecolor.com
- Usher
- Vanarama National League
- Vanish
- Velvet
- Virgin Atlantic
- Virgin Media
- Virgin Media O2
- Virgin Trains
- Visa Europe
- Vodafone
- Volkswagen
- Volkswagen Diesel
- Volkswagen Golf
- Volkswagen Golf Plus
- Volkswagen Independent Cinema
- Volkswagen Polo
- Volkswagen Touareg
- Volvo
- WWF
- WWF’s Arctic Programme
- Warner
- Waterstones
- WePresent
- WeTransfer
- Weetabix
- Women's Aid
- Workspace
- Wu-Lu
- Yeastie Boys
- Yorkshire Tea
- YouTube
- adidas
- black midi
- eBay
- eBay UK
- giffgaff
- iPhone X
- moneysupermarket.com
- none
- what3words
- Volvo LifePaint
- "Did Somebody Say Just Eat" Snoopified
- #FreeCuthbert
- #gograbthebutterkist for #wagathachristie
- #LookingForYou
- #Lookup
- #ManOnTheMoon
- #NoHomeKit
- #Periodsomnia
- #StayAtHome
- #STEALOURSTAFF
- #UntilWeCanFingerLickAgain
- /discuss - AOL
- 118 118 Launch - The Number
- 118 118 Telephone Directory Service - The Number
- 16th Century Life Expectancy
- 2008 Winter Sale - Harvey Nichols
- 3 Bar Superstar
- 500 years of Stories
- 75 Years of Second-Hand Fashion
- A British Original
- A dog is for life
- A Glass and a Half Full
- A Life in a Day
- A Perfect Planet
- A Slice Of The Upside Down
- A voice is all you need
- AASA
- Abigail
- Abused Children - NSPCC
- Abusers Always Work From Home
- Adalam Va!
- After the last couple of years, we all need an ear
- Against The Tide
- Air Heroes
- AirBubble Generation Change
- Alexa's Body
- Alfie the Astronaut
- Aline - The French Dispatch
- Altogether Different
- Always A Woman - John Lewis
- Amazing in Motion
- Ambitious Applications
- An Unlikely Friendship
- Angry Birds 2 - Bigger. Badder. Birdier
- Another Way
- Anthem For All
- Arlo Parks - Softly
- Aspire - Inbev Stella Artois
- Axe Shower Gel Colour Range
- Back To Bullying
- Bake Off: Life's Looking Sweeter
- Balls - Sony Bravia
- Ban The Box
- BBC 1XTRA Campaign
- BBC Christmas 2021
- BBC Two Brand Refresh
- Be Someone
- Be The Meister
- Become More Christmas
- Before Alexa
- Best Friends
- Big Game Commercial 2023
- Bikini Trim & Shape
- Birth
- Bitesize
- Black Shines Brightest
- Black Yellow Red
- Both Sides
- Brand Campaign - United Airlines
- Brand New Beers, Centuries In The Making
- Break My Heart
- Break the Cycle
- Breakfast, done properly
- Bringing a New York icon into the 21st century with a playful and irreverent redesign
- Britain Get Talking
- Build a Life
- Butterflies
- Cake
- Can't negotiate the melting point of ice
- Care Sewn In
- Career-Limiting Move (The Most Career-Limiting Thing You Can Do)
- Cartoon
- Cash In Cash Out
- Change Accelerated
- Change The Ending
- Change. Made Easier
- Channel 4 Identity
- Channel 4 Idents 2023
- Chelsea Tractor
- Christmas 2020
- Christmas Shadows - John Lewis
- Cityflyer
- CK1Palace
- Class Polish
- Classic Films - Stella Artois
- COI Campaign
- Come Home To The Simpsons
- Complaints Welcome
- Concorde
- Coventry Moves
- Create Not Hate
- Creature Discomforts: Life in Lockdown
- Crossroads
- Cubehead - Britvic
- Cure the Care System
- Dance Dictionary
- Dance Fever
- Demand Change
- Derrick Rose Jump Store
- Derry Girls
- Did Somebody Say HipOpera
- Do The Test
- Dog
- Domestic Abuse is Getting Smarter
- Don't forget it's a diesel - Volkswagen
- Don't Look Away
- Don't Stop
- Don’t Get Sidetracked. Get Setapp
- Drama vs Reality
- Dream Home
- Dream Transfer
- Drink Like a Fish
- Drummers
- Dua Lipa – Physical
- EA Sports FC
- Easy to stop, hard to leave
- EE GAME DAY
- Einstein Knows Best
- Elementary
- Elvis
- Embrace the Art of Doing Less
- End Marmite Neglect
- Energy Saving Trust - COI
- Enjoy the Everyday
- Entrepreneur
- Essentials for Everyone
- Eurovusion Gatecrash
- Every Lesson Shapes a Life
- Explorer/Out
- Extreme by Nature
- Fabia Launch - Skoda
- Fabric of England
- Factory
- Fake Moss
- Fanimals
- Fantastic Journey - Virgin Media
- Faster brings us closer
- Festive
- FIFA World Cup 2014
- Find The Right Words
- Find Your New Favorite Things
- Finding the Words
- Finger Lickin'Good
- Finja
- Fixed Prices
- Flip
- Food Love Stories
- Football Evolution - Visa
- Football Moves People
- For All Life's Moments
- Forever Forward
- Fortnum & Mason Platinum Jubilee Limited Edition
- Freedom
- Friend Compass
- Fries Claims
- Fright - Doom
- From AFC - ZFC
- Frozen Planet x Eastenders
- Fuck The Poor
- Full Steam Ahead With Francis Bourgeois, The North Face and Gucci
- Furniture that fits for people that don't
- Garage
- Get Holiday Ready
- Get Smoooth Again
- Go Green For Grenfell
- Go On Lad
- Goal Campaign - Umbro
- Golf Plus. Just a little bit bigger - VW
- Good Different
- Good Food Desserves Lurpak
- Good Luck
- Great Shows Stay With You
- Greene King
- Grill Lines
- Guitar
- Hacking Christmas
- Hard & Fast
- Harvey Nichols Campaign
- Harvey Nichols Bristol Store Opening
- Harvey Nichols Campaign
- Harvey Nichols Wonderful Life
- Have a word with yourself then your mates
- Have you got what it takes - COI
- Have your Elf a Merry Christmas
- He's Coming Home
- Here For The Drama
- Heroist
- Hibernot
- Hit of the whole Fruit - Britvic Tango
- HN on earth - Harvey Nichols
- Honda Power Of Dreams philosophy
- Hope Grows
- Hope Is Everything
- Hope is Power
- Hope United
- House of Cards - Shelter
- I Wish My Son Had Cancer
- I'm Here
- Ice Skating Priests
- Iconic Advertising for an Iconic Brand - Land Rover
- Iconic Drips
- Ignition
- Incomplete Without the T
- Incredibly tough
- Inspired by a true photo
- It's Beyond a Joke
- It's How We Talk
- It's Not Her Problem
- It's Rude Not to Stare
- Itty Titty
- ITV Television
- It’s Not Therapy, It’s Abuse
- Just Because
- Katy Perry
- Keiko
- Kicking It - adidas
- Kindness. The Greatet Gift
- King of the Streets
- Kitchen Odyssey
- LAB71 SuperSix EVO
- Later Means Never
- Laughing Mouths
- Let's Go There!
- Life Cut Short
- Life on the Playstation
- Life's for sharing - T mobile
- Lights On
- Like Brands
- Lil' Ol' Granny - Granny Got Pants (feat. sloggi)
- Listen Like You Used To
- Little Simz - Introvert
- Long Live the Prince
- Look At Me
- Love Story
- Making The Missing Unmissable
- Man/Woman - FCUK
- Masterclassics
- Masterpiece
- McDelivery Pins
- McDonald's and the Movies
- Me, My Autism and I
- Medieval Mind Trip
- Meet the faces of fraud
- Meet zombie Frank
- Memory
- Merry Different
- Mesmerize
- Messi Messages
- Method - Magners
- Mind Reader
- MINI Cold Feet Idents - BMW
- Miss Chief - Hovis Bread
- More Than A Score
- Mountain
- Mullet
- Nature's Closing Down Sale
- Neighbours
- New SUDOSALVE
- New York. We're Back
- Night Creatures
- Night Driving - VW
- No Fruit Should be Forbidden
- No More Red
- No Nonsense - John Smith's
- No Nonsense Return - John Smith's
- No Silence Please
- No Turning Back
- Nobody Is Normal
- Norton X Che Lingo
- Oblivia Coalmine
- Obsession
- Octocurse
- Ode to Bad
- Ode to Dads
- Oh My God
- On Black Ice
- One Crisis Has Caused Another
- One Second Suit
- Open Spaces
- Orange Intensity
- Pack Yer Bags
- Paint
- Paralympics
- Partygate
- Pedestrian Crossing
- Peeterman Artois Colours - Inbev
- Phones Are Good
- Picture The Days Ahead
- Pilot - Inbev Stellat Artois
- Pirate Ship
- Play-Doh (90 sec)
- Playtime Is Over
- Point and Kill
- Pop Up Penises
- Powered by Football (trailer)
- Pre-Loved Island
- Pressure
- Prime Changes Everything
- Progress is Unstoppable
- Project Futureproof
- Pumped
- PURR & GRRR
- Putpockets
- Quality - Inbev
- Quality Street - Nestlé
- Raise Your Arches
- Rapunzel & Cleopatra
- Real 5G
- Red Green Blue
- Red River Farm
- Relax, it's Modern Emulsion
- Rescue
- Respite
- Retro Campaign - Reebok
- Reverse Selfie
- Ride or Die
- Rocky
- Samsung School of Rugby
- Satisfyingly Long Lasting
- Save the Boy
- Scaredy Cops - Volkswagen
- Scents of Normality
- School Night
- Scissors
- Sealed With A Kiss
- See One. Want One.
- See the person
- See The Unseen
- Seedy Sanchez - Unilever Bestfoods
- Seeing Red
- Set The Juice Loose
- Set yourself free
- Sex & Cancer
- Sex Never Gets Old
- Sharks
- Should've
- Sign with Fingers Big & Small
- Silence The Critics
- Sipsmith Official Tennis
- Skip the Cow
- Slag of all snacks - Unilever Bestfoods
- Small Axe
- Smart Plants
- Snapper: The Perfect Tree
- Somewhere Over The Rainbow
- Sorry, I Spent It On Myself
- Sound the Excuse
- Space
- Space Matters
- Sprayonnaise
- Squeezy Spread - Unilever Bestfoods
- St Bernard
- Stamps
- Stand with Diversity
- Stay Home Now
- Stay in the Game
- Stella Please
- Stories that Grow
- Stranger Than Fiction
- Stunt City
- Sub for a Sub
- Sun Is Shining
- Sunday Times' Rich List 2014
- Super Human. Tokyo 2020
- Superheros
- Survival of the Grittiest
- Switch to Silent - Cell C
- Tear Couture
- Teenage Road Safety 'Camera Phone'
- Tesco products
- That GR Feeling
- Thatcher
- The Bear & The Hare
- The better we talk, the better we feel
- The Big Gay 'Donation'
- The Big Night
- The Big Sneeze
- The Bitter Bond
- The Black Plaque Project
- The Book of Dreams
- The Boy & The Piano
- The Boy and the Piano
- The Chat
- The Chemical Brothers - We've Got To Try
- The Clever Hamsters
- The Depaul Box Company
- The Design For Everyone
- The Everlasting Memory
- The Fall Collection
- The Feelings
- The Greatest
- The Hidden Relationship
- The Homeless Bank Account
- The Invisible Opponent
- The Journey
- The Joy of Ordinary Sounds
- The Joys of Later Life Sex
- The Last Photo
- The Listening Planet
- The Long Wait
- The Lost Voice
- The Met Unframed
- The Misheard Version
- The Missing Lines
- The Most Disastrous Campaign
- The Most Secret Job in The World
- The Movie
- The official leak of the adidas World Cup kits
- The Other Side
- The Planet’s Favourite Beer
- The Power of Dreams - Honda
- The Power of Sounds
- The Pride Jubilee
- The Reading Feeling Awaits
- The Real Self Checkout (Tickled Pink)
- The Remote
- The RNIB WhatsIn Store
- The Road to Completion
- The Shocking Percentage
- The Square Eyed Boy
- The Sunday Times Rich List 2012
- The Ultimate Vow
- The Walk
- The Welcome Badge
- The Wonderful Everyday
- The world according to Carlsberg - Carlsberg
- The World's First AI Augmented Snack
- Therapeutic Play
- There's a Glass & a Half in Everyone
- There's a place where there's no pandemic
- There's more to Barclaycard
- There’s a Glass and a Half in Everyone
- This Girl Can
- This is our BBC
- This is Science
- Tide Waves
- Tiny Dancer
- To Be Continued... Vintage at Oxfam
- To Better and Beyond (2023)
- Together This Ramadan
- Together we Thrive
- Toilet, Teeth, Tits
- Tokyo 2020 Olympic Trailer
- Tomorrow - The Guardian
- Tomorrow Begins Today
- Tomorrow starts tonight
- Tony
- Trains, now on Uber
- Trust is Earned
- Tune out Pain
- Typically
- Unseen Stats
- Up in Smoking
- Vinnie Saves
- Voice for Nature
- Voice of the Checkout
- Volkswagen British Campaigns
- Volkswagen Independent Cinema Idents
- Vossi Bop
- Waiting to Live
- Wasteminster
- We Are The NHS
- We Are the NHS, We Are Nurses
- We Will Grow Again
- We're in it together
- What gives life can also take it
- What We Do Next
- What's it going to take? - Women's Aid
- What's Your Thing?
- Whatever It Takes
- Where Do The Children Play
- Where everything’s done proper
- Whopper Chicken Royale
- Why walk when you can ride?
- Women 4 Women
- Words for Thomas
- Words of Refreshment
- World Upside Down
- World's Within Boxes
- Worst-Practice
- Wrexham
- Write the future - Nike
- Wrong Direction
- Yesterday
- You Can't Stop Us
- You're so MoneySuperMarket
- Your Uber Awaits
- Yours for 200 Years
- Ambient
- Applications
- Billboard
- Branded Book
- Branded Content
- Case Study
- Cinema
- Container Premium
- Corporate Communication
- Corporate/Brand Identity
- Digital
- Digital Billboard/Poster
- Direct Mail
- Direct Marketing
- Events
- Freecard/Postcard
- Gaming
- Integrated Media/360 Activation
- Interactive Kiosk
- Interactive Outdoor Experience
- Interactive Television
- Logotype
- Magazine
- Magazine Custom Publishing
- Mobile Advertising
- Movie Trailer
- Music Video
- Newspaper
- Others
- Outdoor/Out of Home
- Packaging Design
- Packaging, Branding & Design
- Poster
- Pre-Roll
- Product Design/Development
- Promotion & Event
- Public Relations
- Radio
- Social Media
- Sponsoring
- Television
- Television & Cinema
- Transportation & Vehicles
- Web Film
- Web Site
LOW BUDGET
Fries Claims
AGENCY:
Leo Burnett
BRAND:
McDonald's UK
YEAR:
2023
CATEGORY:
Best Low Budget Idea under £30k (campaign)
AWARD:
Silver
ADVERTISER: McDonald's UK