2024 The One Show Award Winners
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Play It Safe
AGENCY:
The Monkeys
BRAND:
The Sydney Opera House
AWARD:
Best of Branded Entertainment
ADVERTISER: The Sydney Opera House
Dreamcaster (Documentary)
AGENCY:
FCB New York
BRAND:
Michelob Ultra
CATEGORY:
Full Length Video / Single
AWARD:
Gold Pencil
ADVERTISER: AB Inbev
Dreamcaster
AGENCY:
FCB New York
BRAND:
Michelob Ultra
CATEGORY:
Craft / Use of Technology
AWARD:
Gold Pencil
ADVERTISER: AB Inbev
Women's Football
AGENCY:
Marcel
BRAND:
Orange
CATEGORY:
Short Form Video / Single
AWARD:
Gold Pencil
ADVERTISER: Orange
Women's Football
AGENCY:
Marcel
BRAND:
Orange
CATEGORY:
Branded Entertainment for Good
AWARD:
Gold Pencil
ADVERTISER: Orange
Play It Safe
AGENCY:
The Monkeys
BRAND:
The Sydney Opera House
CATEGORY:
Music Videos
AWARD:
Gold Pencil
ADVERTISER: The Sydney Opera House
Fuzzy Feelings
AGENCY:
TBWA\Media Arts Lab
BRAND:
Apple
CATEGORY:
Craft / Art Direction
AWARD:
Gold Pencil
ADVERTISER: Apple
Fuzzy Feelings
AGENCY:
TBWA\Media Arts Lab
BRAND:
Apple
CATEGORY:
Long Form Video / Single
AWARD:
Gold Pencil
ADVERTISER: Apple
Shot on iPhone Pro Max: Chinese New Year - Little Garlic
AGENCY:
TBWA\Media Arts Lab
BRAND:
Apple iPhone 15
CATEGORY:
Long Form Video / Single
AWARD:
Gold Pencil
ADVERTISER: Apple
Translators
AGENCY:
Commonwealth//McCann
BRAND:
U.S. Bank
CATEGORY:
Branded Entertainment for Good
AWARD:
Silver Pencil
ADVERTISER: U.S. Bank
Michael CeraVe
AGENCY:
Ogilvy Public Relations Worldwide
BRAND:
CeraVe
CATEGORY:
Innovation / Use of Media in Branded Entertainment
AWARD:
Gold Pencil
ADVERTISER: CeraVe
Ted Lasso: Fake Team. Real Partners
AGENCY:
Apple
BRAND:
Apple x Nike X EA Sports
CATEGORY:
Brand Partnerships
AWARD:
Gold Pencil
ADVERTISER: Apple
The chase for Carrera
AGENCY:
DDB Paris
BRAND:
TAG Heuer
CATEGORY:
Use of Humor
AWARD:
Silver Pencil
ADVERTISER: TAG Heuer
Dreamcaster
AGENCY:
FCB New York
BRAND:
Michelob Ultra
CATEGORY:
Innovation / New Ideas in Branded Entertainment
AWARD:
Silver Pencil
ADVERTISER: AB Inbev
The Right to Race
AGENCY:
Hungry Man
BRAND:
ON
CATEGORY:
Full Length Video / Single
AWARD:
Silver Pencil
ADVERTISER: ON Run
Women's Football
AGENCY:
Marcel
BRAND:
Orange
CATEGORY:
Craft / Use of Technology
AWARD:
Silver Pencil
ADVERTISER: Orange
Play It Safe
AGENCY:
The Monkeys
BRAND:
The Sydney Opera House
CATEGORY:
Long Form Video / Single
AWARD:
Silver Pencil
ADVERTISER: The Sydney Opera House
Fuzzy Feelings
AGENCY:
TBWA\Media Arts Lab
BRAND:
Apple
CATEGORY:
Use of Drama
AWARD:
Silver Pencil
ADVERTISER: Apple
Michael Cera-CeraVe
AGENCY:
Ogilvy Public Relations Worldwide
BRAND:
CeraVe
CATEGORY:
Use of Humour
AWARD:
Silver Pencil
ADVERTISER: CeraVe
DOORDASH-ALL-THE-ADS
AGENCY:
Wieden + Kennedy
BRAND:
DoorDash
CATEGORY:
Innovation / New Ideas in Branded Entertainment
AWARD:
Silver Pencil
ADVERTISER: DoorDash
