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The One Show

Creative Award
New York, United States

2012 The One Show Award Winners

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2012 The One Club for Creativity - Gold Pencil - Consumer Television / :30/:25 - Single
Consumer Television

Vending Machine

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Consumer Television / :30/:25 - Single
AWARD: Gold Pencil
ADVERTISER: Procter & Gamble

2012 The One Club for Creativity - Gold Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Charmin

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Gold Pencil
ADVERTISER: Procter & Gamble

2012 The One Club for Creativity - Gold Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Bounce

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Gold Pencil
ADVERTISER: Procter & Gamble

2012 The One Club for Creativity - Gold Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Blown Mind

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Gold Pencil
ADVERTISER: Procter & Gamble

2012 The One Club for Creativity - Gold Pencil - Consumer Television / :30/:25 - Single
Consumer Television

Charmin

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Consumer Television / :30/:25 - Single
AWARD: Gold Pencil
ADVERTISER: Procter & Gamble

2012 The One Club for Creativity - Gold Pencil - Consumer TV/Over 60 second: Single
Consumer Television

A Dream Car. For Real Life.

AGENCY: David&Goliath
BRAND: Kia
CATEGORY: Consumer TV/Over 60 second: Single
AWARD: Gold Pencil
ADVERTISER: Kia Motor Corp.

2012 The One Club for Creativity - Silver Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

One Hitter

AGENCY: The Brooklyn Brothers
BRAND: New Era
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Silver Pencil
ADVERTISER: New Era Cap Company, Inc.

2012 The One Club for Creativity - Silver Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Dog

AGENCY: The Brooklyn Brothers
BRAND: New Era
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Silver Pencil
ADVERTISER: New Era Cap Company, Inc.

2012 The One Club for Creativity - Silver Pencil - Non-Broadcast / Online
Non-Broadcast

Balloons

AGENCY: Loducca
BRAND: MTV Brazil
CATEGORY: Non-Broadcast / Online
AWARD: Silver Pencil
ADVERTISER: MTV

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Yacht

AGENCY: BBDO New York
BRAND: HBO Go
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Bronze Pencil
ADVERTISER: Home Box Office, Inc.

2012 The One Club for Creativity - Silver Pencil - Integrated Branding / Public Service Campaign
Integrated Branding

Oil on Canvas

AGENCY: Publicis Mojo Auckland
BRAND: Greenpeace
CATEGORY: Integrated Branding / Public Service Campaign
AWARD: Silver Pencil
ADVERTISER: Greenpeace

2012 The One Club for Creativity - Silver Pencil - Consumer Television / :30/:25 - Single
Consumer Television

Bounce

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Consumer Television / :30/:25 - Single
AWARD: Silver Pencil
ADVERTISER: Procter & Gamble

2012 The One Club for Creativity - Silver Pencil - Consumer Television / 60 second - single
Consumer Television

Shake On It

AGENCY: Wieden + Kennedy
BRAND: ESPN
CATEGORY: Consumer Television / 60 second - single
AWARD: Silver Pencil
ADVERTISER: ESPN, Inc.

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / 30:/:25 - Single
Consumer Television

Translator (English)

AGENCY: AlmapBBDO
BRAND: Volkswagen
CATEGORY: Consumer Television / 30:/:25 - Single
AWARD: Bronze Pencil
ADVERTISER: Volkswagen

2012 The One Club for Creativity - Bronze Pencil - Cinema Advertising / Short Form Under :90 - Single
Cinema Advertising

Russell Falls

AGENCY: Publicis Mojo Sydney
BRAND: James Boag's Draught
CATEGORY: Cinema Advertising / Short Form Under :90 - Single
AWARD: Bronze Pencil
ADVERTISER: J. Boag & Son

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / 60 Second - Single
Consumer Television

The Odd Couple

AGENCY: The Brooklyn Brothers
BRAND: New Era
CATEGORY: Consumer Television / 60 Second - Single
AWARD: Bronze Pencil
ADVERTISER: New Era Cap Company, Inc.

2012 The One Club for Creativity - Bronze Pencil - Public Service / Television - Single
Public Service

Crash

AGENCY: Ogilvy Mexico
BRAND: AMIS
CATEGORY: Public Service / Television - Single
AWARD: Bronze Pencil
ADVERTISER: Asociación Mexicana de Instituciones de Seguros

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Hospital

AGENCY: BBDO New York
BRAND: HBO Go
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Bronze Pencil
ADVERTISER: HBO

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Underdog

AGENCY: BBDO New York
BRAND: HBO Go
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Bronze Pencil
ADVERTISER: Home Box Office, Inc.

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / :20 and Under - Single
Consumer Television

Tea

AGENCY: McCann Manchester
BRAND: Aldi
CATEGORY: Consumer Television / :20 and Under - Single
AWARD: Bronze Pencil
ADVERTISER: Aldi