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EFFIE USA Winners
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- "Are You Still Remitting the Old Fashioned Way?"
- "Chinese History"
- African-American: Campaign
- Agricultural/Industrial/Building
- Alcoholic Beverages: Campaign
- Anything Goes
- Apparel & Accessories: Campaign
- Apparel and Accessories
- Automobiles & Vehicles
- Automobiles & Vehicles: Campaign
- Automotive
- Automotive - Vehicles
- Automotive/Vehicles
- B2B - Services
- Beauty Aids
- Beauty Aids: Campaign
- Beverages / Non-Carbonated
- Beverages-Alcohol
- Beverages/Alcohol
- Beverages/Carbonated
- Beverages/Non-Carbonated
- Beverages/Sprits
- Brand Renaissance
- Breakfast Foods
- Breakfast Foods: Campaign
- Campaign in Automotive Retailing
- Campaign:
- Carbonated Beverages
- Challenger Brand Solution
- Children's Products
- Computer Hardware
- Computer Software
- Computer Software and Media
- Consumer Electronics
- Corporate Reputation/Image/Indentity
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- Culture and The Arts
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- David vs Goliath
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- Electronic and Print Media
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- Entertainment: Campaign
- Environmental - Brands
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- Fast Food and Restaurants: Campaign
- Financial Services
- Financial Services / Cards
- Financial Services / Image
- Financial Services / Products
- Financial Services/Image
- Government
- Government/Institutional/Recruitment
- Government/Institutions/Recruitment
- Govt.Institution/Recruit
- Health AIds/Over-The-Counter Products: Campaign
- Health Aids / Prescription Products
- Home Products
- Household Furnishings & Appliances
- Household Furnishings and Appliances
- Household Supplies
- Household Supplies & Services
- Household Supplies and Services
- Household Supplies and Services: Campaign
- Influencers
- Insurance
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- Leisure Products and Services
- Media & Entertainment
- Media Strategy
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- Multicultural Services
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- National Integrated Campaign
- National Integrated Campaign Apparel
- National TV Campaign, Travel
- National TV Single, Corporate Image
- New Product Introduction
- New Product or Service Line Extension
- Non-Carbonated Beverages
- OTC
- Office and Delivery Products & Services
- Outdoor Rec
- Packaged Food
- Packaged Food/Regular: Campaign
- Packaged Goods
- Pet Care
- Professional Service
- Recruitment Advertising
- Renaissance
- Restaurants
- Retail
- Retail / E-tail - General
- Retail / Etail - General
- Retail / Etail - Specialized
- Shopper Marketing Retail
- Shopper Marketing, Retailer: Re-staging
- Shopper Mktg/Retailer - Restaging
- Single Impact Engagement
- Small Budget
- Small Budgets
- Small Budgets / Products
- Snacks & Desserts
- Snacks / Desserts / Confections
- Snacks/Desserts
- Snacks/Desserts/Confections
- Social Media – Products
- Sporting Events
- Sustainability-Focused Shopper Marketing Program
- Sustained Success
- Sustained Success - Products
- Telecom
- Telecom Services
- Timely Opportunity - Products
- Transportation
- Transportation: Campaign
- Travel / tourism
- Travel Theme Parks
- Travel, Tourism & Destination
- Travel/Tourism
- campaign
- Accrisoft Corporation, Boca Raton
- Ackerman McQueen, Inc., Dallas
- Acme Idea Company, South Norwalk
- Adworks, Inc., Washington
- Amazon Advertising, San Francisco
- Arnold Worldwide NY, New York
- Bates North America, New York
- Bates Worldwide, New York
- BBDO New York
- BBDO San Francisco
- BBDO West, Los Angeles
- BBH New York
- Brand Architecture International New York
- Brand Buzz, New York
- Cramer-Krasselt, Chicago
- Critical Mass, Calgary
- DAE, San Francisco
- Dailey & Associates, West Hollywood
- David&Goliath, El Segundo
- DCA Advertising, Inc., Santa Monica
- DDB New York
- DDB San Francisco
- DDB Worldwide, New York
- Deloitte Digital, New York
- Deutsch NY, New York
- Doner, Southfield
- Downtown Partners, Chicago
- Earle Palmer Brown, New York
- Element 79, Chicago
- Fallon, Minneapolis
- FamousGrey, Paris
- FCB Chicago
- FCB Irvine
- FCB New York
- FCB West, San Francisco
- Firehouse, Dallas
- Fitzco, Atlanta
- Gabriel deGrood Bendt - GdB, Minneapolis
- GlobalHue, Southfield
- Goodby Silverstein & Partners, San Francisco
- Gotham, Inc., New York
- Grey New York
- GSD&M, Austin
- Havas New York
- Hill Holliday, San Francisco
- ICF Next, Fairfax
- iLeo, Chicago
- J. Walter Thompson Detroit
- J. Walter Thompson Los Angeles
- Leo Burnett Chicago
- Lowe North America, New York
- Lowe, New York
- M+C Saatchi North America, New York
- Martin/Williams Advertising, Minneapolis
- Maxus Global, London
- McKinney, Durham
- MediaCom North America, New York
- Modernista!, Boston
- Momentum Worldwide, New York
- MullenLowe U.S., New York
- Ogilvy Brussels, Bruxelles
- Ogilvy Chicago
- Ogilvy Paris, Levallois-Perret
- OMD USA, New York
- Powell, New York
- Preston Spire, Minneapolis
- Publicis & Hal Riney, Chicago
- RPA, Santa Monica
- Saatchi & Saatchi, New York
- Scholz & Friends Group, Hamburg
- Sedgwick Rd., Seattle
- Starcom USA, Chicago
- TBWA\Chiat\Day Los Angeles
- TBWA\Chiat\Day San Francisco
- TBWA\Full Design, Boulogne-Billancourt
- Team One, Los Angeles
- Test Agency, Hoboken
- The Brooklyn Brothers, New York
- The Lord Group, New York
- The Mars Agency, Southfield
- The Martin Agency, Richmond
- The Richards Group, Dallas
- The Tombras Group, Knoxville
- TM Advertising, Dallas
- Universal McCann Global Headquarters, New York
- Venables Bell + Partners, San Francisco
- VIA, Portland
- Vitro, San Diego
- ViVA Partnership, Inc., Miami
- VML, Levallois-Perret
- Warwick Baker O'neill, New York
- Wavemaker, New York
- Wieden + Kennedy, New York
- Wunderman EMEA HQ, London
- Y&R New York
- Young & Laramore, Indianapolis
- 1-800 CALL AT&T for Collect Calls
- A3
- AT&T
- Accenture
- Activision
- Advertising Council Big Brothers Big Sisters
- Air Jordan XX
- Air Wick
- Allstate
- American Airlines
- American Express
- American Pet Nutrition
- Amstel Light
- Angel Soft
- Apple Computer, Inc.
- Aquafina
- Aquafina Sparkling
- Archipelago
- Armani Exchange A/X
- Audi
- AutoTrader.com
- Avaga
- Axe
- Bank of America
- Bell Atlantic Corporate
- Best Buy
- BrandBuzz
- Brawny
- Breakfast Sausage
- British Airways
- British Tourist Authority
- California Culinary Academy
- Canon
- Cascade
- Census
- Centex Destination Properties
- Cheerios
- Chef Boyardee
- Chili's
- Chobani
- Chunky Soup
- Cingular Wireless
- Citibank
- Cobra Golf
- Colgate-Palmolive
- Computer Associates
- Coors Light
- Corian
- Corona
- Corona Extra
- Corona Light
- Cremicort
- Denny's
- Dockers
- Dove
- Driver's Mart
- Driver's Mart, Campaign in Automotive Retailing
- Drugstore.com
- Duracell
- Dyson
- Dyson Vacuum
- Dyson, Inc.
- EA
- EDS
- Electrolux
- Epson PictureMate
- F.A.Z.
- Finish
- First Citizens Bank
- Fisher Price
- Florida Pathers Hockey Franchise
- Full Frame Documentary Film Festival
- GEICO
- Gardenburger
- Gatorade Thirst Quencher
- Guinness
- Guinness Draught
- HP
- HUMMER
- Hellman's
- Holiday Inn
- Holiday Inn Express
- Home Depot
- Hotels.com
- Hyundai
- IKEA "Life Improvement"
- ING
- Iams
- Imagine It! The Children's Museum of Atlanta
- Infiniti
- Infinity Broadcasting
- Intuit
- Johnson & Johnson
- Johnson & Johnson Corporate
- Johnsonville Sausage
- Kellogg's
- Keurig Dr Depper
- KevlarEXO
- Kia
- Kia Motors America
- Knorr
- Kodak Max
- L.L. Bean
- LEGO (Star Wars)
- LG
- La-Z-Boy
- Lamisil Tablet
- Leapfrog
- Lee Dungarees
- Lee Jeans
- Lexus
- M&M'S
- Madison Square Garden
- Mail Boxes Etc.
- Maybelline
- Mercedes-Benz
- Michelob Ultra
- Midol
- Milk
- Milk-Bone
- Mitsubishi
- Motrin IB
- Mucinex
- NBC Sports
- NFL Playoffs
- Naturella
- Nestle Crunch with Caramel
- Netflix
- New York Lotto
- Nintendo
- Nissan
- Northland Cranberries Drink
- ONDCP
- OZ - Season 1
- Olay
- Olive Garden
- Orangina rouge
- Oreo
- P&G (Febreze)
- PIMA
- Pella Windows & Doors
- Pepperidge Farm Swirl Bread
- Pepsi
- Pepsi Twist
- Pfizer - Lipitor
- Pfizer / Lipitor
- Phillips Union Whiskey
- Playtex
- Progressive
- Propel Fitness Water
- Quantum
- QuickBooks
- Rheingold
- Schick Hydro "A Blast of Hydration"
- Serta
- Sierra Mist
- Sony PlayStation
- Sony Portable DVD
- Stanley Steemer International
- Stove Top Stuffing
- Subway
- Sylvan Learning Center
- TGV
- TLC Laser Eye Center
- TV Guide
- Taco Bell
- Taco Bell <br> "Big Bell Value Meal"
- Thalys
- The UPS Store
- Tide to Go
- Tide-To-Go
- Trivial Pursuit 20th Anniversary Edition
- U.S. Army, Recruiting Website
- UPS
- USPS
- Ultimate TV
- Unicare
- Uniroyal
- Universal Orlando
- V8
- Verizon
- Verizon Wireless
- Virgin Mobile
- Visa Check Card
- Volvo
- Washington Mutual
- Wells Fargo
- Wendy's
- White Castle
- XBOX
- Yahoo! Personals
- Yahoo! Search
- Yomega Spinergy
- Yoplait
- adidas
- eBay
- priceline.com
- 10-Day Detox
- An American Coach in London
- An Army of One - United States Army
- Applemusic.com - Apple
- Archipelago: The Open Show
- Art of the H3ist - Audi
- Basics By Armani
- Bathroom Moments - Angel Soft
- Big Ben
- Big Race
- Boy, This Stuff is Good - Chef Boyardee
- Brilliant - Guinness
- Brown - UPS
- Carrot Top - 1 800 CALL ATT
- Cat Herders
- Citipro. Financial Check-ups.
- Coincidence - Buddy Lee
- Couch for Sale
- Crazy Good - Pop Tarts
- Curfew
- Digger the Dermatophyte
- DIGIC/Journey
- Do It eBay
- Do Something Amazing - First Citizens Bank
- Doesn't Fade
- Drink More Water - Aquafina
- Driven to Thrill - Mitsubishi
- Drop
- English Premier League
- Fashionable Phones - LG
- Fear Not - Washington Mutual
- For all Types of Beauty - Dove
- Frames - HP
- Got Chocolate Milk?
- Great Paper Airplane Project
- Happy Chrismahanukwanzakah! - Virgin Mobile
- Having a Baby
- Hello
- Hello Tomorrow (60 sec)
- Hello Tomorrow (90 sec)
- Holiday Rollover
- How Dirty Boys Get Clean - Axe
- Hydrant
- I Am Your Idea - Accenture
- Idea
- Imagine It - Children's Museum of Atlanta
- Impossible is Nothing Basketball - adidas
- Keurig Brew The Love
- Learn Something New Every Day - Leapfrog
- Light Art - Infiniti M
- Live A Little - Chili
- Love Train - Coors Light
- Mannequin - Axe
- Maybe She's Born With It. Maybe It's Maybelline.
- Miles From Ordinary
- Miles From Ordinary - Corona
- Monkeys - Careerbuilder.com
- Mr. Mucus - Mucinex
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- Nature Girls
- Never Loses Suction
- New Michelob Ultra
- NFL Playoffs
- NintenDogs
- Osbournes
- Photographer
- Prepare
- Raising the Bar - Cingular
- Rescue - Tide
- Revolution Smooth - Phillips
- Rheingold
- Save 11
- Search Boxes - Yahoo Search
- Senses
- Sheens
- Signs
- Silhouettes
- Skipping the Sink - Cascade
- Smart
- Sounds of Morning
- Stay Smart - Holiday Inn
- Sumo
- Thank You
- That's Brawny - Brawny
- The 4 to 9ers
- The Graveyard
- The Roaming Gnome
- There's a movie waiting for you - Netflix
- Thousands of Possibilities - Best Buy
- Treadmill
- Tried. True. - L.L. Bean
- Trusted Everywhere - Duracell
- We Know Why You Fly - American Airlines
- What Did He Say?
- Why Be Plain? - Nestlé Crunch
- World Championship Baby
- X Factor
- Your Mom Hates Dead Space 2
- Z - Nissan
AGENCY:
FamousGrey
YEAR:
1997