2024 Cannes Lions International Festival of Creativity Award Winners

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2024 Cannes Lions International Festival of Creativity - Gold Lion - UX, UI & Journey Design
Design

Impulse

AGENCY: Cheil España
BRAND: Samsung Smart Watch
CATEGORY: UX, UI & Journey Design
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Single-Market Campaign
Outdoor

Windows 4

AGENCY: Uncommon Creative Studio
BRAND: British Airways
CATEGORY: Single-Market Campaign
AWARD: Gold Lion
ADVERTISER: International Airlines Group

2024 Cannes Lions International Festival of Creativity - Gold Lion - Real-Time Response
Creative Effectiveness

#TurnYourBack

AGENCY: Ogilvy
BRAND: Dove
CATEGORY: Real-Time Response
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Consumer Goods
Social & Influencer

Gonna Need More Tide

AGENCY: Saatchi & Saatchi New York / Woven Collaborate
BRAND: Tide
CATEGORY: Consumer Goods
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Consumer Goods
Direct

Long lasting Reviews

AGENCY: Publicis Conseil
BRAND: Darty
CATEGORY: Consumer Goods
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Experience and Relationship Models
Creative Strategy

The Inflation Cookbook

AGENCY: Dentsu Creative
BRAND: Skip the Lane
CATEGORY: Experience and Relationship Models
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Data Integration
Media

The Inflation Cookbook

AGENCY: Dentsu Creative
BRAND: Skip the Lane
CATEGORY: Data Integration
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Diversity & Inclusion in Sport
Entertainment Lions for Sport

Runner 321

AGENCY: FCB Canada
BRAND: Adidas
CATEGORY: Diversity & Inclusion in Sport
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Consumer Goods
PR

Heinz Ketchup Fraud (Film)

AGENCY: Rethink Communications Inc.
BRAND: Heinz Ketchup
CATEGORY: Consumer Goods
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Breakthrough on a Budget
Creative Effectiveness

World Cup Delivery

AGENCY: Gut
BRAND: PedidosYa
CATEGORY: Breakthrough on a Budget
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Content Creation & Production
PR

Women's Football

AGENCY: Marcel
BRAND: Orange
CATEGORY: Content Creation & Production
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Diversity & Inclusion in Entertainment
Entertainment

Women's Football

AGENCY: Marcel
BRAND: Orange
CATEGORY: Diversity & Inclusion in Entertainment
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Social Film
Social & Influencer

Women's Football

AGENCY: Marcel
BRAND: Orange
CATEGORY: Social Film
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - AI Storytelling
Digital Craft

A Message from Ella - Without Consent

AGENCY: adam&eve Berlin
BRAND: Deutsche Telekom
CATEGORY: AI Storytelling
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Social Behaviour & Cultural Insight
2024 Cannes Lions International Festival of Creativity - Gold Lion - Healthcare
Media

No Ad

AGENCY: lew'lara\TBWA
BRAND: Pague Menos
CATEGORY: Healthcare
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Consumer Goods
Film

Tractor

AGENCY: APPLE, San Jose
BRAND: Apple iPhone 14 Plus
CATEGORY: Consumer Goods
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Product Innovation
Innovation

Three Words (Board)

AGENCY: Publicis Conseil
BRAND: AXA
CATEGORY: Product Innovation
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Market Disruption
Media

Banned Book Club (board)

AGENCY: FCB Chicago
BRAND: Digital Public Library of America
CATEGORY: Market Disruption
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Innovative Use of Influencers/Creators
PR

Generations

AGENCY: AlmapBBDO
BRAND: Volkswagen
CATEGORY: Innovative Use of Influencers/Creators
AWARD: Gold Lion