2022 Cannes Lions International Festival of Creativity Award Winners

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2022 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Print & Publishing

Reverse Selfie (135s)

AGENCY: Ogilvy New York
BRAND: Dove
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: Unilever

2022 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Outdoor

Plastic Fishing Tournament

AGENCY: We Believers
BRAND: AB INBEV / CORONA
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: AB INBEV / CORONA

2022 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Brand Experience & Activation

Plastic Fishing Tournament

AGENCY: WE BELIEVERS, Brooklyn
BRAND: AB INBEV / CORONA
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: AB INBEV / CORONA

2022 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Print & Publishing

The Trash Collection 2021

AGENCY: Try Reklamebyrå
BRAND: IKEA
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: IKEA

2022 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Brand Experience & Activation

I will always be me (Case)

BRAND: DELL TECHNOLOGIES & INTEL
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: DELL TECHNOLOGIES & INTEL

2022 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Brand Experience & Activation

I Will Always Be Me

AGENCY: VMLY&R, New York
BRAND: DELL TECHNOLOGIES & INTEL
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: DELL TECHNOLOGIES & INTEL

2022 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Print & Publishing

Reverse Selfie

AGENCY: Ogilvy
BRAND: DOVE | UNILEVER
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: DOVE | UNILEVER

2022 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Outdoor

FLAGS OF GENEROSITY

AGENCY: OGILVY, Singapore / OGILVY MALAYSIA, Kuala Lumpur
BRAND: CADBURY
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: CADBURY

2022 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Creative B2B

Reduce the Ride

AGENCY: HAPPINESS, AN FCB ALLIANCE, Brussels
BRAND: D'IETEREN
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: D'IETEREN

2022 Cannes Lions International Festival of Creativity - Silver Lion - Corporate Purpose & Social Responsibility
Film

The Dream

AGENCY: DDB SPAIN, Madrid
BRAND: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver Lion
ADVERTISER: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)

2022 Cannes Lions International Festival of Creativity - Silver Lion - Corporate Purpose & Social Responsibility
Social & Influencer

Feminine Arabic

AGENCY: VMLY&R COMMERCE MENA, Dubai
BRAND: TWITTER
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver Lion
ADVERTISER: TWITTER

2022 Cannes Lions International Festival of Creativity - Silver Lion - Corporate Purpose & Social Responsibility
Creative B2B

Piñatex

AGENCY: L&C, New York
BRAND: DOLE SUNSHINE COMPANY + ANANAS ANAM
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver Lion
ADVERTISER: DOLE SUNSHINE COMPANY + ANANAS ANAM

2022 Cannes Lions International Festival of Creativity - Silver Lion - Corporate Purpose & Social Responsibility
Media

Resell Tag

AGENCY: Uncle Grey
BRAND: Samsøe Samsøe
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver Lion
ADVERTISER: Samsøe Samsøe

2022 Cannes Lions International Festival of Creativity - Silver Lion - Corporate Purpose & Social Responsibility
Brand Experience & Activation

The island of the day after (Short version)

AGENCY: OGILVY HONDURAS, Tegiucigalpa
BRAND: GRUPO ESTRATEGIGO GE PAE
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver Lion
ADVERTISER: GRUPO ESTRATEGIGO GE PAE

2022 Cannes Lions International Festival of Creativity - Silver Lion - Corporate Purpose & Social Responsibility
Creative Strategy

The Unwasted Beer

AGENCY: PUBLICIS ITALY, Milan / PUBLICIS, Dublin
BRAND: HEINEKEN
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver Lion
ADVERTISER: HEINEKEN

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Corporate Purpose & Social Responsibility
Media

#ShareTheLoad - for equal sleep

AGENCY: BBDO INDIA, Mumbai
BRAND: PROCTER & GAMBLE INDIA
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Bronze Lion
ADVERTISER: PROCTER & GAMBLE INDIA

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Corporate Purpose & Social Responsibility
Direct

Plastic Fishing Tournament

AGENCY: WE BELIEVERS, Brooklyn
BRAND: AB INBEV / CORONA
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Bronze Lion
ADVERTISER: AB INBEV / CORONA

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Corporate Purpose & Social Responsibility
Outdoor

Liquid Billboard

AGENCY: Havas Worldwide Middle East
BRAND: ADIDAS
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Bronze Lion
ADVERTISER: ADIDAS

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Corporate Purpose & Social Responsibility
Outdoor

Liquid Billboard

AGENCY: Havas Worldwide Middle East
BRAND: ADIDAS
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Bronze Lion
ADVERTISER: ADIDAS

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Corporate Purpose & Social Responsibility
Creative Commerce

#FanFini - Gear Up

AGENCY: FCB CANADA, Toronto
BRAND: BANK OF MONTREAL
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Bronze Lion
ADVERTISER: BANK OF MONTREAL