2022 Cannes Lions International Festival of Creativity Award Winners

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2022 Cannes Lions International Festival of Creativity - Bronze Lion - Creative Effectiveness for Good
Creative Effectiveness

Project Free Period

AGENCY: DDB MUDRA, Mumbai
BRAND: JOHNSON & JOHNSON
CATEGORY: Creative Effectiveness for Good
AWARD: Bronze Lion
ADVERTISER: JOHNSON & JOHNSON

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Not-for-profit / Charity / Government
Creative Effectiveness

#StillSpeakingUp Deeptruth

AGENCY: PUBLICIS MEXICO, Mexico City / Publicis WW Riga, Riga
BRAND: PROPUESTA CIVICA AC
CATEGORY: Not-for-profit / Charity / Government
AWARD: Bronze Lion
ADVERTISER: PROPUESTA CIVICA AC

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Reduced Inequalities
Sustainable Development Goals

Mobile ATMs

AGENCY: OGILVY, La Paz
BRAND: SOULFTWARE SRL
CATEGORY: Reduced Inequalities
AWARD: Bronze Lion
ADVERTISER: SOULFTWARE SRL

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Branded Content for Sport/Innovation in Branded Content
Entertainment Lions for Sport

Dream The Hockey Dream

AGENCY: DDB SPAIN, Madrid
BRAND: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)
CATEGORY: Branded Content for Sport/Innovation in Branded Content
AWARD: Bronze Lion
ADVERTISER: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Retail
Creative Effectiveness

The Travis Scott Meal

AGENCY: WIEDEN+KENNEDY NEW YORK
BRAND: MCDONALD'S
CATEGORY: Retail
AWARD: Bronze Lion
ADVERTISER: MCDONALD'S

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Corporate Purpose & Social Responsibility
Media

#ShareTheLoad - for equal sleep

AGENCY: BBDO INDIA, Mumbai
BRAND: PROCTER & GAMBLE INDIA
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Bronze Lion
ADVERTISER: PROCTER & GAMBLE INDIA

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Multi Market
Creative Effectiveness

Moldy Whopper

AGENCY: INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest
BRAND: BURGER KING
CATEGORY: Multi Market
AWARD: Bronze Lion
ADVERTISER: BURGER KING

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Collaboration
Creative Strategy

Stevenage Challenge

AGENCY: DAVID, Madrid / DAVID, Miami
BRAND: BURGER KING
CATEGORY: Collaboration
AWARD: Bronze Lion
ADVERTISER: BURGER KING

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Creative Effectiveness for Good
Creative Effectiveness

Project Understood (130s)

AGENCY: FCB CANADA, Toronto
BRAND: CANADIAN DOWN SYNDROME SOCIETY
CATEGORY: Creative Effectiveness for Good
AWARD: Bronze Lion
ADVERTISER: CANADIAN DOWN SYNDROME SOCIETY

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Global Market
Creative Effectiveness

Signal for Help 2

AGENCY: JUNIPER PARK\TBWA, Toronto
BRAND: CANADIAN WOMEN'S FOUNDATION
CATEGORY: Global Market
AWARD: Bronze Lion
ADVERTISER: CANADIAN WOMEN'S FOUNDATION

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Automotive Vehicles, other automotive.
Creative Effectiveness

100% electric vehicles town

BRAND: RENAULT
CATEGORY: Automotive Vehicles, other automotive.
AWARD: Bronze Lion
ADVERTISER: RENAULT

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Automotive Vehicles, other automotive.
Creative Effectiveness

Electric Village Renault

AGENCY: PUBLICIS CONSEIL, Paris
BRAND: RENAULT
CATEGORY: Automotive Vehicles, other automotive.
AWARD: Bronze Lion
ADVERTISER: RENAULT

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Not-for-profit / Charity / Government
Creative Effectiveness

Undercover Avatar (60s)

AGENCY: HAVAS PARIS, Puteaux / HAVAS PLAY, Paris
BRAND: ASSOCIATION L'ENFANT BLEU
CATEGORY: Not-for-profit / Charity / Government
AWARD: Bronze Lion
ADVERTISER: ASSOCIATION L'ENFANT BLEU

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Branded Content for Sport/Innovation in Branded Content
Entertainment Lions for Sport

The Dream

BRAND: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)
CATEGORY: Branded Content for Sport/Innovation in Branded Content
AWARD: Bronze Lion
ADVERTISER: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Innovation in Branded Content
Entertainment

Lay's Crispy Subtitles (Case Film)

AGENCY: HAPPINESS, AN FCB ALLIANCE, Brussels / HAPPINESS SAIGON, AN FCB ALLIANCE, Ho Chi Minh City
BRAND: PEPSICO
CATEGORY: Innovation in Branded Content
AWARD: Bronze Lion
ADVERTISER: PEPSICO

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Spatial & Sculptural Exhibitions and Experiences
Design

Motherland Pride

AGENCY: SAATCHI & SAATCHI UKRAINE, Kyiv
BRAND: KYIVPRIDE
CATEGORY: Spatial & Sculptural Exhibitions and Experiences
AWARD: Bronze Lion
ADVERTISER: KYIVPRIDE

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Fundraising & Advocacy
Health & Wellness

Brian and Kathren

AGENCY: BWM isobar
BRAND: Garvan Institute of Medical Research
CATEGORY: Fundraising & Advocacy
AWARD: Bronze Lion
ADVERTISER: Garvan Institute of Medical Research

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Branded Content for Sport/Gaming
Entertainment Lions for Sport

The Breakaway

BRAND: DECATHLON
CATEGORY: Branded Content for Sport/Gaming
AWARD: Bronze Lion
ADVERTISER: DECATHLON

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Tech-Brand Led Experience
Brand Experience & Activation

The Breakaway

AGENCY: BBDO BELGIUM, Molenbeek-Saint-Jean
BRAND: DECATHLON
CATEGORY: Tech-Brand Led Experience
AWARD: Bronze Lion
ADVERTISER: DECATHLON

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Branded Content for Sport/Gaming
Entertainment Lions for Sport

The Breakaway

AGENCY: BBDO BELGIUM, Molenbeek-Saint-Jean
BRAND: DECATHLON
CATEGORY: Branded Content for Sport/Gaming
AWARD: Bronze Lion
ADVERTISER: DECATHLON