2016 Cannes Lions International Festival of Creativity Award Winners

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2016 Cannes Lions International Festival of Creativity - Grand Prix - Creative Effectiveness
Creative Effectiveness

Monty's Christmas (Case Study)

AGENCY: adam&eveDDB
BRAND: John Lewis
CATEGORY: Creative Effectiveness
AWARD: Grand Prix
ADVERTISER: John Lewis

2016 Cannes Lions International Festival of Creativity - Gold Lion - Creative Effectiveness
Creative Effectiveness

Momsong

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Creative Effectiveness
AWARD: Gold Lion
ADVERTISER: Procter & Gamble

2016 Cannes Lions International Festival of Creativity - Gold Lion - Creative Effectiveness
Creative Effectiveness

Raising Eyebrows. And Subscriptions.

AGENCY: Proximity London
BRAND: The Economist Newspaper
CATEGORY: Creative Effectiveness
AWARD: Gold Lion
ADVERTISER: The Economist

2016 Cannes Lions International Festival of Creativity - Gold Lion - Creative Effectiveness
Creative Effectiveness

Raising Eyebrows and Subscriptions

AGENCY: Proximity London
BRAND: The Economist Newspaper
CATEGORY: Creative Effectiveness
AWARD: Gold Lion
ADVERTISER: The Economist

2016 Cannes Lions International Festival of Creativity - Silver Lion - Creative Effectiveness
Creative Effectiveness

I Will What I Want

AGENCY: Droga5
BRAND: Under Armour
CATEGORY: Creative Effectiveness
AWARD: Silver Lion
ADVERTISER: Under Armour

2016 Cannes Lions International Festival of Creativity - Silver Lion - Creative Effectiveness
Creative Effectiveness

Infrequent Flyers Club (Case Study)

AGENCY: McCann Melbourne
BRAND: tigerair
CATEGORY: Creative Effectiveness
AWARD: Silver Lion
ADVERTISER: Tiger Airways

2016 Cannes Lions International Festival of Creativity - Silver Lion - Creative Effectiveness
Creative Effectiveness

Rabbit Race

AGENCY: Ogilvy Germany
BRAND: Media Markt
CATEGORY: Creative Effectiveness
AWARD: Silver Lion
ADVERTISER: Media Markt

2016 Cannes Lions International Festival of Creativity - Bronze Lion - Creative Effectiveness
Creative Effectiveness

Vodafone Fakka

AGENCY: J. Walter Thompson Cairo
BRAND: Vodafone
CATEGORY: Creative Effectiveness
AWARD: Bronze Lion
ADVERTISER: Vodafone

2016 Cannes Lions International Festival of Creativity - Bronze Lion - Creative Effectiveness
Creative Effectiveness

#Macitbetter

AGENCY: McCann Melbourne
BRAND: McDonald's
CATEGORY: Creative Effectiveness
AWARD: Bronze Lion
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Bronze Lion - Creative Effectiveness
Creative Effectiveness

#Myfamilycan

AGENCY: Leo Burnett
BRAND: Spc Ardmona
CATEGORY: Creative Effectiveness
AWARD: Bronze Lion
ADVERTISER: Spc Ardmona

2016 Cannes Lions International Festival of Creativity - Bronze Lion - Creative Effectiveness
Creative Effectiveness

Madden NFL 15

AGENCY: Deloitte Digital
BRAND: Madden
CATEGORY: Creative Effectiveness
AWARD: Bronze Lion
ADVERTISER: Electronic Arts Inc.

2016 Cannes Lions International Festival of Creativity - Bronze Lion - Creative Effectiveness
Creative Effectiveness

The World's Toughest Job

AGENCY: MullenLowe Global
BRAND: American Greetings
CATEGORY: Creative Effectiveness
AWARD: Bronze Lion
ADVERTISER: American Greetings

2016 Cannes Lions International Festival of Creativity - Bronze Lion - Creative Effectiveness
Creative Effectiveness

Dads #ShareTheLoad

AGENCY: BBDO India
BRAND: Ariel Matic
CATEGORY: Creative Effectiveness
AWARD: Bronze Lion
ADVERTISER: Procter & Gamble

2016 Cannes Lions International Festival of Creativity - Gold Lion - Creative Effectiveness