2012 Cannes Lions International Festival of Creativity Award Winners
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Cultivate Campaign
AGENCY:
BRAND:
Chipotle Mexican Grill
CATEGORY:
Best integrated content campaign
AWARD:
Grand Prix
ADVERTISER: Chipotle
MFCEO
AGENCY:
72andSunny
BRAND:
K-Swiss
CATEGORY:
Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand
AWARD:
Gold Lion
ADVERTISER: K-Swiss, Inc.
MFCEO
AGENCY:
72andSunny
BRAND:
K-Swiss
CATEGORY:
Best integrated content campaign
AWARD:
Gold Lion
ADVERTISER: K-Swiss, Inc.
The Return Of Dictator Ben Ali
AGENCY:
Memac Ogilvy Tunisia
BRAND:
Engagement Citoyen
CATEGORY:
Best use or integration of offline media such as print, outdoor, etc
AWARD:
Gold Lion
ADVERTISER: Engagement Citoyen
Melo Explosions
AGENCY:
Wieden + Kennedy
BRAND:
Jordan
CATEGORY:
Best use or integration of experiential events
AWARD:
Bronze Lion
ADVERTISER: Nike
The Museum of Me
AGENCY:
Projector Inc.
BRAND:
Intel
CATEGORY:
Best use or integration of digital media
AWARD:
Gold Lion
ADVERTISER: Intel
Be The Coach
AGENCY:
Ogilvy South Africa
BRAND:
Carling Black Label
CATEGORY:
Best use or integration of experiential events
AWARD:
Gold Lion
ADVERTISER: SABMiller Plc
The Most Popular Song
AGENCY:
J. Walter Thompson San Juan
BRAND:
Banco Popular De Puerto Rico
CATEGORY:
Best use or integration of music
AWARD:
Gold Lion
ADVERTISER: Banco Popular De Puerto Rico
The Beauty of a Second (Board)
AGENCY:
Leo Burnett Milan
BRAND:
Montblanc
CATEGORY:
Best use or integration of user-generated content
AWARD:
Gold Lion
ADVERTISER: Montblanc
Donation Glasses (Board)
AGENCY:
Colenso BBDO Auckland
BRAND:
Pedigree
CATEGORY:
Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film
AWARD:
Gold Lion
ADVERTISER: Mars, Inc.
Great Paper Airplane Project
AGENCY:
BBDO Worldwide
BRAND:
Great Paper Airplane Project
CATEGORY:
Best use or integration of experiential events
AWARD:
Gold Lion
ADVERTISER: Pima Air And Space Museum
Great Paper Airplane Project
AGENCY:
BBDO San Francisco
BRAND:
Non-Profit Museum
CATEGORY:
Branded Content
AWARD:
Gold Lion
ADVERTISER: Pima Air And Space Museum
Snoop Dogg's Smokable Book
AGENCY:
Pereira O'Dell
BRAND:
King Size Slim Rolling Papers
CATEGORY:
Best use or integration of offline media such as print, outdoor, etc
AWARD:
Gold Lion
ADVERTISER: Snoop Dogg
Corrida Sp-Rio
AGENCY:
Livead
BRAND:
Running
CATEGORY:
Best use or integration of digital media
AWARD:
Gold Lion
ADVERTISER: Nike
GT Academy USA
AGENCY:
TBWA\Chiat\Day Los Angeles
BRAND:
Nissan / Gt-R / Gran Turismo 5
CATEGORY:
Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or a brand(s)
AWARD:
Gold Lion
ADVERTISER: Nissan
New York Writes Itself
AGENCY:
Leo Burnett Company, Inc.
BRAND:
Village Voice Newspaper
CATEGORY:
Best use or integration of user-generated content
AWARD:
Gold Lion
ADVERTISER: Village Voice Media Holdings, LLC.
The Great Crusadde
AGENCY:
Finch
BRAND:
Qantas
CATEGORY:
Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand
AWARD:
Gold Lion
ADVERTISER: Qantas
I Am Playr
BRAND:
Nike Football
CATEGORY:
Best Use of Gaming
AWARD:
Gold Lion
ADVERTISER: Nike
Pom Wonderful Presents: The Greatest Movie Ever Sold
BRAND:
The Greatest Movie Ever Sold
CATEGORY:
Best brand or product integration into a feature film
AWARD:
Gold Lion
ADVERTISER: Pom Wonderful, Hyatt, Jetblue
Everything to Prove
AGENCY:
VML
BRAND:
Gatorade
CATEGORY:
Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or a brand(s)
AWARD:
Silver Lion
ADVERTISER: PepsiCo Inc.
